Just 35 kilometers from Nagpur lies Saoner Wheels, a well-equipped, 8000 sq. ft. workshop run with quiet confidence by Darshan Patel and his brother. Since 2014, the duo has been offering a wide range of passenger car services; from alignment and balancing to diagnostics, painting, and key programming. Today, Darshan leads a 16-member team that caters to 10-16 vehicles daily, winning trust not through flashy advertisements, but through hard work, discipline, and honesty.
What sets Darshan apart is not just his ability to repair cars, but his ability to educate customers and build long-term relationships. Over the last 4-5 years, Tata Green Batteries has been his brand of choice. “I’ve used many batteries, but I trust Tata Green because their service support is strong, and warranty processes are smooth,” he says. Darshan doesn’t just stock Tata Green; he has made it his exclusive battery brand, believing in the power of focus and consistency. “I don’t mix multiple brands. I prefer building expertise and trust around one reliable name.”
Darshan insists on using high-warranty batteries; often 4–5-year ones; so, his customers get maximum peace of mind. “Most of my customers are not technical. So, I make it a point to explain battery maintenance; why checking water levels matters, especially in summer. I ensure they don’t face issues later,” he adds.
In the highly competitive battery space, Darshan appreciates Tata Green’s sustained and focused efforts to strengthen its brand presence. He believes the brand is steadily building equity through consistent performance. “Those who’ve used Tata Green once tend to stick with it. The quality speaks for itself. Some awareness campaigns at the local level can help more people discover it,” he says.
He fondly recalls the strong impact of Tata Green’s promotional efforts in driving visibility and customer trust. “Those initiatives yielded great results for workshops like ours. I’m confident that with continued support from the brand and our distributor, local visibility will keep growing, helping loyal partners like us serve our customers even better,” he suggests.
Darshan doesn’t chase volume or expansion. For him, success means improving his facility, investing in better tools, and giving every vehicle the attention it deserves. With Tata Green Batteries powering his workshop and his principles, Darshan continues to build something stronger than just a business; he’s building trust, reliability, and pride in Saoner’s automotive community.
