Citroën India has announced the commencement of the brand’s 108th year celebrations, marking over a century of automotive innovation, design ingenuity, and human-centric mobility. To mark the milestone in India, the French automaker has launched a month-long customer engagement programme running across all Citroën dealerships from June 4 to June 30, 2026, featuring exclusive service benefits, attractive offers, and immersive dealership experiences.
The celebrations were kicked off on June 4 with a thoughtful gesture — customers who had scheduled periodic maintenance on the day were surprised with a waiver on labour charges. The month-long campaign includes celebratory limited-period offers on the entire Citroën SUV range, special discounts on periodic maintenance, a 10.8% discount on accessories, merchandise, and value-added services, along with customer giveaways and referral rewards.
Mr. Kumar Priyesh, Director, Automotive Brands, Stellantis India, said, “As Citroën enters its 108th year globally, we are proud to carry this legacy forward in India with a clear focus on accessible innovation, comfort-led mobility, and customer-centricity. Our Smart Car Platform reflects our commitment to delivering world-class engineering tailored to Indian needs, while driving localisation and competitiveness. Through this celebration, we aim to offer meaningful value to our customers and create engaging experiences that deepen their connection with the brand.”
Founded in 1919 by Mr. André Citroën with a vision of making mobility accessible and meaningful, the brand has since expanded to 101 countries with a network of over 6,200 points of sale and service worldwide. As Citroën embarks on its next phase of growth in India, the brand remains committed to its founding promise of delivering comfort, innovation, and everyday practicality — while continuing to expand its domestic and global footprint.
