Castrol, India’s leading lubricant player, has unveiled a new marketing campaign, #BadhteRahoAage, focusing on the opportunity of remarkable progress and success of truckers who prefer Castrol CRB TURBOMAX. The campaign, developed in collaboration with Ogilvy marks a significant milestone for Castrol in reinforcing its commitment to the progress and success of truckers. Commercial vehicles and truck drivers […]
Valvoline, a leading global lubricant manufacturer and the original engine oil maker, is delighted to announce the extension of its exclusive partnership for service fill and after sales with Eicher Trucks and Buses, a leading player in the commercial vehicle industry. This renewed commitment, for the next phase of growth, stands as a testament to […]
The Lubrizol Corporation, a global leader in specialty chemicals, is advancing its commitment to continued growth in India with several significant projects across its portfolio. The company is pledging more than 150 million USD of in-region investment, including breaking ground on India’s largest CPVC resin plant in Vilayat, Gujarat, doubling capacity at its site in Dahej, […]
Lumax Auto Technologies Limited (“LATL”), a leading Tier-1 diversified automotive systems and components manufacturer, has launched its range of Lubricants and Coolants for all vehicle segments in the domestic aftermarket. Owing to the automotive industry’s significant growth, there is a rapid potential and demand that is witnessed for High performance and energy-efficient Lubricants and Coolants in the Indian automotive market. […]
Brakes India, one of the most trusted names in the automotive sector for safety & quality, forays into the lubricants segment, in the all-new Revia brand. Leveraging Brakes India’s strong distribution network and 60+ years of rich legacy, the company is diversifying into the engine oil space catering to both passenger cars and commercial vehicles […]
ExxonMobil said today it is investing nearly INR 900 crore (USD $110 million) to build a lubricant manufacturing plant at the Maharashtra Industrial Development Corporation’s Isambe Industrial Area in Raigad. The company made the announcement in the presence of Deputy Chief Minister Devendra Fadnavis, Industry Minister Uday Samant and senior officials from Maharashtra. Once operational, […]
At Auto Expo 2023, Nandan Petrochem Limited (NPL) displayed its wide range of engine oils, Adblue solutions and EV fluids. Hrishikesh Kulkarni, CEO, NPL, spoke to Rajesh Rajgor about how their solutions are gaining reputation in different vehicle segments At the recently held Auto Expo 2023, Nandan Petrochem Limited (NPL) promoted its Velvex brand and highlighted the […]
Filter manufacturer Elofic owes its success to a diverse customer base. With performance-driven products, the company has kept to its commitments over the course of its more than 70 years of manufacturing filtration and lubricating solutions for a sizeable Indian and international clientele of OEMs. Rajesh Rajgor interviewed the company’s top management to know more about their […]
At Auto Expo 2023, Nandan Petrochem Limited (NPL) displayed its wide range of engine oils, Adblue solutions and EV fluids. Hrishikesh Kulkarni, CEO, NPL, spoke to Rajesh Rajgor about how their solutions are gaining reputation in different vehicle segments At the recently held Auto Expo 2023, Nandan Petrochem Limited (NPL) promoted its Velvex brand and highlighted the […]
Valvoline Cummins Private Limited (Valvoline Cummins), the Original Engine Oil maker and a leading global lubricant manufacturer powering the future of mobility through innovative services and products, initiated the 3rd edition of the mechanic month campaign globally and in India. The campaign revolves around the theme; ‘‘Keeping the World Turning” and aims to celebrate the […]
Castrol, a global leader in lubricants, part of the bp group, unveiled its refreshed brand, including an updated look and feel. The brand refresh is aimed at better reflecting its unique positioning in the market and the opportunities it sees in meeting the changing needs of customers. Castrol is exploring opportunities to provide solutions and […]
Valvoline Champ4T is India’s first 8% more fuel efficient engine oil, allows bikers to ride 2000 km more in a year Valvoline Cummins India, the Original Engine Oil maker and a leading global lubricant manufacturer, introduces Champ 4T Fuel Efficient which is engineered to enhance fuel efficiency by 8%, based on test conducted by World […]
Shell, the world leader in finished lubricants, has announced the newest addition to its passenger car motor oils portfolio – Shell Helix SP HX8 0W-20. This fully synthetic, BS VI compliant, engine oil designed for modern turbocharged engines is being launched in an exciting collaboration between Shell and MARVEL Heroes Unite. Speaking at the launch, […]
Motul has launched a new product for commercial vehicles in India suitable for BS-VI engines. The product, called Motul Tekma Mega Fleet ULD 15W40, API CK- 4, is formulated using the latest additive technology which provides ultra-long drain intervals and better fuel economy over the previous API grades. Tekma Mega Fleet ULD 15W40 product is […]
Staying true to its DNA of consistently delivering customer delight with the lowest total cost of ownership, Tata Motors, India’s largest commercial vehicle manufacturer, announced the launch of the 5W30 synthetic engine oil developed specially to boost the performance of the new-generation BS6 diesel engines. By enhancing engine life and reducing friction between the moving […]