Mahindra Group’s Truck and Bus business has announced the commencement of the 12th edition of its flagship CSR initiative, Mahindra Saarthi Abhiyan, reaffirming its long-standing commitment to social inclusion and education. Under the latest edition of the programme, the company will award 1,000 scholarships of ₹10,000 each to daughters of truck drivers who have successfully […]
Driver Welfare
From Injury to Ignition: Shankar Drives On
Recently, on my personal family trip to Gujarat, I came across a young, dedicated driver named Shankar. This is his story. Shankar Yadav, 33, drives a 20-seater Tempo Traveller with a calm confidence that only comes from experience not just behind the wheel, but deep under the bonnet of vehicles he once repaired. Today he […]
The Steady Hand Behind the Wheel – The Story of Jameer Ahmed
For ten years, Jameer Ahmed has been a trusted driver with S M Carrying Corporation (SMCC); a man who carries not just goods across India’s highways, but also a quiet pride in doing his job with honesty, discipline, and calm. At 45, Jameer’s life revolves around his Ashok Leyland BS VI 1920 HF; a 32-foot […]
Rangilal Bind – A Life Dedicated to the Yellow School Bus
Every morning before sunrise, while most of the people are still asleep, Rangilal Bind readies himself for a responsibility he has carried with pride for nearly three decades – driving the school bus. At 45, he has spent more than half his life behind the wheel, ensuring that children from Mumbai’s, Borivali to Goregaon up […]
Apollo Tyres Launches ‘Swasth Saarthi’ App for Trucking Community
Apollo Tyres proudly celebrated 25 years of its landmark Healthcare Programme, launched in 2000 to improve the health and well-being of the trucking community. The event was graced by Rajeev Kumar Sinha, Chief Manufacturing Officer and Rajesh Dahiya, Vice President, Commercial (India, SAARC, Southeast Asia) of Apollo Tyres Ltd, and Shri Kultaran Singh Atwal, Former […]
Driven by Change The Journey of Sarfaraz Khan with Eicher Pro X EV
For Sarfaraz Haider Khan, the road has always been a path of perseverance, responsibility, and quiet ambition. The 41-year-old who is already a regional logistics entrepreneur with pan-India operations, started out as a driver in 2006. Nearly two decades later, he’s not just behind the wheel; he’s leading a fleet of 65 vehicles and navigating […]
Ahemadhusen Kheduvora: Behind the Wheel, With Heart
Ahemadhusen R Kheduvora doesn’t need a spotlight to shine. For the past 17 years, he has quietly and diligently built a life on the road—first behind the wheel of a bus in 2006, and for the last eight years, as a trusted driver on the Ahmedabad-Bhuj route for Chartered Speed. At 41, he’s more than […]
Eicher Trucks and Buses strengthens commitment to driver well-being with nationwide health checkup camps
Eicher Trucks and Buses,a division of VE Commercial Vehicles (VECV) Limited, recently conducted health check-up camps for truck drivers across 20+ key locations under its flagship Eicher Highway Superheroes Program. Organized in collaboration with Dr. Shroff’s Charity Eye Hospital (SCEH), the initiative reached over 900 drivers across Andhra Pradesh, Delhi NCR, Haryana, Karnataka, Gujarat and […]
Happiness Truck 6.0: Spreading Smiles, Every Mile
From the bustling Sanjay Gandhi Transport Nagar in Delhi to the heart of Gwalior, the Happiness Truck 6.0 was more than a road show – it was a 35-day celebration of the unsung heroes of India’s highways. Covering 21 cities in just over a month, this decked-up truck rolled across the northern and western belt […]
Jitendra Kadam: The Steady Hands Behind Every Breath
Every morning, before the sun fully rises over Pune’s industrial landscape, Jitendra Kadam steps into his Eicher 1110 XP with one clear purpose; to deliver life. Since 2006, Jitendra has been on the road, first behind the wheel of tourist vehicles and now, for the last three years, as a trusted driver with JFK Transporters […]
The Steady Road of Saddam Shaikh
At 34, Saddam Khalil Shaikh is a man with a steady hand on the wheel, the hum of the engine in his ears, and an unshakable sense of duty in his heart. For the past decade, Saddam has been an integral part of SNGT, a logistics company that runs goods across Maharashtra and Gujarat. His […]
In the Driver’s Seat of Duty
Every journey on the highway begins with a silent promise — to keep moving, no matter what lies ahead. Mohammad Saddam Hussain has been keeping that promise since 2011. At 32, he’s already clocked over a decade behind the wheel, guiding massive Eicher trucks across the length and breadth of India, ensuring that packages reach […]
Wali Muhammad’s Committed Journey – One Man, Many Roads!
By Rajesh Rajgor Wali Muhammad has been on the road for as long as he can remember. Seventeen years behind the wheel have shaped his life in ways he never imagined when he first started driving as a teenager. Born in 1987, he found his calling early, maneuvering heavy trucks across India’s vast landscapes. Today, […]
Arun Kumar: Driving Reliability Through Grit and Gears
Arun Kumar starts his day before the sun rises. At 42, with over a decade of experience behind the wheel, he has grown accustomed to the rhythm of the road. As he prepares his Eicher Pro 2118 for another journey from the Coca-Cola factory in Bidadi, he methodically checks the tyres, brakes, and engine—habits ingrained […]
Sunil Giri: A Journey of Duty
Sunil Giri, 42, from Uttar Pradesh, spends most of his time on the road, driving between Mumbai and Pune in his Eicher Pro 2110 or Eicher Pro 2049, depending on the load. He works with TrusTech, a cold chain logistics company specializing in temperature-sensitive goods. Focused on last-mile delivery in the Q-Commerce sector across Maharashtra […]
















