BMW Group India has announced ‘Women Power Drive’ 2026, a first-of-its-kind nationwide initiative that will bring together women customers of BMW, MINI and BMW Motorrad on 7 March 2026. Timed around International Women’s Day, the event aims to honour the passion, confidence and driving spirit of women across India, while celebrating their growing influence in the automotive and motorcycling communities.
Calling it a movement built on unity and inspiration, Mr. Hardeep Singh Brar, President and CEO, BMW Group India, said the event recognises women not just as customers but as “pioneers and changemakers” within the mobility world. He added that the initiative reinforces BMW Group’s commitment to creating an inclusive community across its luxury car and motorcycle brands.
Women enthusiasts can register through any BMW, MINI or BMW Motorrad dealership to be part of the experience. Alongside the drive, participants will have access to curated engagements including artisanal culinary workshops, wellness and self-care sessions, styling and grooming activities, and expert-led discussions on confidence building, nutrition, and personal branding.
With over 1,000 women expected to participate across India, BMW Group says Women Power Drive 2026 will stand out as one of its most emotionally resonant customer events, designed to deliver both luxury and meaningful connection at every touchpoint.
