ReadyAssist, India’s roadside assistance and mobility solutions company, has renewed its partnership with CRF Women on Wheels, one of India’s largest women riders communities, for the second consecutive year. The continued collaboration aims to strengthen support systems for women motorcyclists through roadside assistance, rider education, safety awareness programmes, vehicle health initiatives, and community-driven engagement. Over […]
Tag: women riders
BMW Group India Unveils ‘Women Power Drive 2026’ as a Nationwide Celebration of Women Drivers, Riders
BMW Group India has announced ‘Women Power Drive’ 2026, a first-of-its-kind nationwide initiative that will bring together women customers of BMW, MINI and BMW Motorrad on 7 March 2026. Timed around International Women’s Day, the event aims to honour the passion, confidence and driving spirit of women across India, while celebrating their growing influence in […]



