Jawa Yezdi Motorcycles has launched the Yezdi Roadster Red Wolf on Amazon.in and Flipkart, taking its latest roadster to a wider audience through India’s leading e-commerce platforms. The move strengthens the brand’s digital-first approach, enabling customers to discover and begin their ownership journey online, backed by its growing authorised dealership network.
Inspired by Yezdi’s 1970s legacy, the Red Wolf stands out with a deep red finish, extensive chrome detailing, and a bold roadster stance. Powered by the 350 Alpha2 liquid-cooled engine with a 6-speed gearbox and assist and slipper clutch, the motorcycle offers a refined yet engaging riding experience. Built for long-haul comfort, it features relaxed ergonomics, dual-channel ABS, and a 12.5-litre fuel tank offering over 350 km of range.
Mr. Anupam Thareja, Co-founder, Jawa Yezdi Motorcycles, said the Yezdi Roadster has resonated with riders for its distinctive styling and refined engineering, and that the Red Wolf brings a bold new identity to that legacy. He said its availability on India’s leading e-commerce platforms will help the Red Wolf reach riders across multiple cities, adding that a seamless online discovery and ownership journey has become indispensable for the brand as it works to make its range of performance classics widely available.
The initiative reflects growing consumer preference for digital discovery and convenient buying, helping the brand expand beyond traditional showrooms and reach a broader base of riders nationwide, while reinforcing its early leadership in leveraging e-commerce for premium motorcycle sales in India.
The Yezdi Roadster Red Wolf is priced at ₹2,09,950 (ex-showroom Delhi) and is available across authorised dealerships, as well as through Amazon.in and Flipkart. For online purchases, customers first pay the ex-showroom booking amount on either platform, after which an authorised local dealer confirms the order and guides them through the remaining on-road payment. Registration, insurance, and final handover are completed at the dealership, while accessories and add-ons remain dealership purchases.
The motorcycle is backed by Jawa Yezdi’s Ownership Assurance Program, which includes a 4-year/50,000-km standard warranty, extended warranty options of up to 6 years, up to 8 years of roadside assistance, up to 5 years of AMC with nationwide coverage, and ownership benefits available across more than 450 sales and service touchpoints nationwide.
