The company is gearing up to outpace the market by combining the pull of a trusted brand with deep technical expertise and disciplined execution. Even as it sharpens its competitive edge, it continues to invest steadily in partnerships and long-term capabilities — ensuring sustainable growth, stronger market presence, and readiness for the next wave of opportunities.
MANN+HUMMEL GmbH, the global filtration leader and a regular exhibitor at Automechanika fairs worldwide, marked a significant step this year by participating in the India edition — ACMA Automechanika New Delhi.
“Our participation at ACMA Automechanika New Delhi marks an important strategic milestone,” Ms. Hasmeet Kaur, President Transportation Division (Passenger Car, Heavy Duty, Industry & Aftermarket), of the company has said. India is no longer just a high-growth aftermarket — it is becoming one of the most structurally important markets globally, with increasing demand for quality, professionalisation of the trade, and longer vehicle lifecycles, she noted.
This show allowed “us to engage directly with the Indian aftermarket ecosystem — distributors, workshops, retailers, and industry stakeholders — and to signal our long-term commitment to the market. Our core message is clear: MANN+HUMMEL is here as a long-term partner for the Indian aftermarket. With our aftermarket brands MANN-FILTER, WIX and FILTRON, we bring global filtration leadership, OE competence, and application-driven solutions that are designed to perform reliably under Indian operating conditions — today and in the future,” she mentioned.
On the product side, the emphasis is on application-driven filtration across passenger cars, commercial vehicles, and off-highway segments — covering air, oil, fuel, and cabin filtration. More importantly, “we are highlighting what differentiates us: consistent quality standards, deep application coverage, and filtration solutions engineered for durability, reliability, and long service intervals in demanding operating environments,” she mentioned.
At this year’s show, the company wasn’t simply meeting visitors — it was carefully seeking out the people who truly shape the aftermarket’s heartbeat. Its first circle of conversations was with distributors and channel partners, the ones who carry the brand into the market every single day. These were followed by workshop owners and retailers, the hands and voices that directly influence what customers buy, trust, and return for. Then come the fleet operators — especially in commercial vehicle and off-highway sectors — for whom reliability is not a feature but a lifeline.
But the outreach doesn’t stop there. The team also spent time with OEMs, industry bodies and trade associations, exchanging views on quality standards, evolving technologies and what the future will demand. The intent is clear: not quick transactions, not stand-by-stand networking, but thoughtful conversations with stakeholders who believe in long-term value, quality, and sustainable growth — the foundation on which the aftermarket of tomorrow will be built.
In an industry packed with home-grown challengers and international competitors, the natural question is what keeps MANN+HUMMEL in front as a clear market leader. To this, Ms. Kaur mentioned that competition in filtration is intense, but being the world’s largest automotive filtration provider by far, the company’s leadership is built on fundamentals that are difficult to replicate. “Our differentiation starts with OE competence and global R&D, which allows us to transfer proven technologies and quality standards directly into the aftermarket.
This ensures consistent performance, protection of critical vehicle components, and reliability under real-world conditions,” she pointed out.
Beyond products, the company invest heavily in application coverage, brand strength, and disciplined go-to-market execution. It supports partners with training, technical expertise, and demand-generation initiatives that help them grow sustainably.
“Ultimately, we do not position ourselves as a short-term supplier. We position ourselves as a long-term partner — and that mindset is what keeps us ahead in a crowded market,” she said.
Focused Growth Ahead
Going forward, MANN+HUMMEL views the Indian aftermarket with cautious optimism — a market powered by more vehicles on the road, longer ownership cycles, and rising awareness about quality parts. The company’s game plan is clear: grow steadily, profitably, and with discipline. That means strengthening its core filtration range, widening application coverage, and working even more closely with channel partners.
On the expectations from the market and overall business for 2026, she said, “As we move into 2026, we are cautiously optimistic about the Indian automotive aftermarket. The fundamentals remain strong — a growing vehicle parc, longer vehicle retention, and increasing awareness around quality maintenance. For MANN+HUMMEL, 2026 is about disciplined, profitable growth. Our priorities are strengthening our core filtration portfolio, expanding application coverage, and deepening engagement with channel partners across key segments. We also see significant opportunities in commercial vehicles, off-highway applications, and fleet maintenance, where quality, uptime, and reliability are non-negotiable. Overall, our expectation is to outperform the market through strong brand pull, technical leadership, and consistent execution — while continuing to invest in partnerships and capabilities that support long-term growth in India,” Ms. Kaur added.
