At Automechanika Dubai, Buyparts24 is using the region’s largest aftermarket gathering to deepen relationships and demonstrate how its digital platform is reshaping parts distribution in the UAE.
Showcasing a First-Mover B2B Platform
At the heart of Buyparts24’s presence is its dedicated B2B e-commerce platform, positioned as one of the first of its kind in the UAE automotive aftermarket.
“We use the show to demonstrate our unique B2B platform,” Mr. Steven Pickering, General Manager, Buyparts24 explained. “It’s a fast, easy way for customers to access a wide range of products, and it reflects our ambition to be a digital-first partner in a market that’s still heavily driven by traditional trading.”
The company is also leveraging the event to highlight a major corporate milestone.
New Joint Venture to Strengthen Market Reach
Buyparts24 recently entered into a joint venture between Ghassan Aboud Holding (UAE) and Basbug Group (Turkey), aimed at strengthening its role as a channel for aftermarket brands into the UAE.
“We started Buyparts24 in 2021, and just last month we signed an exciting joint venture between Ghassan Aboud Holding and Basbug Group,” he noted. “This makes Buyparts24 an even more effective route to market for aftermarket brands, including becoming the exclusive distributor for BSG Auto Parts in the UAE, with more brands to be announced soon.”
Targeting Suppliers and Customers Alike
While the show draws leading global suppliers and competitors Buyparts24 is equally focused on its existing customer base.
“Automechanika gives us the chance to show customers the full scope of what we offer, which isn’t always possible during routine market visits,” he said. “It’s also an opportunity to thank them for their support and align on new goals for the year ahead.”
GCC Expectations and Digital Adoption
Steven sees the GCC as a demanding but rewarding market, especially in service and delivery.
“Service levels and delivery expectations in the GCC are up there with the best in the world,” he said. “What differs from some international markets is that digital adoption is at different stages, depending on the customer segment and whether we’re talking about genuine OEM parts, aftermarket products or other categories.”
Competitive Advantage: A Fast, Agile Route to Market
As digitalization, EVs and data-driven solutions reshape the industry, Buyparts24 aims to be more than just a sales channel.
“Our role is to be a route to market, not only for sales but also for training and marketing,” he emphasized. “We’re a fast and agile platform that can give instant feedback to our suppliers, much faster than traditional trading methods, which are still dominant in this region.”
A Broad and Growing Distribution Network
Since launch, the company has concentrated on building a deep footprint in the UAE.
“We’ve spent the last few years mapping the market and adding different types of customers, garages, workshops, fleets, fuel stations and spare parts traders,” he said. “Today we serve more than 5,000 unique customer sites, and our job is to help them grow, bring them something new and guide them into categories they might not yet know, based on our total view of market trends and the evolving car parc.”
One-Stop Shop for the Future
Looking ahead, Buyparts24’s growth strategy centers on scale, availability and service.
“Our plan is to be a true one-stop-shop solution,” he stated. “That means a wide and relevant range, high availability, competitive pricing, fast logistics and strong aftersales support that anticipates our customers’ growth rather than simply reacting to it.”
