CASE Construction Equipment, a CNH brand, has strengthened its commitment to southern India with the inauguration of its first Company-Owned, Company-Operated (COCO) Brandstore in Tiruchirappalli. The new facility marks a major step in expanding the brand’s official footprint across Tamil Nadu and neighbouring markets.
Located on the Trichy–Dindigul Road, the Brandstore places CASE at the heart of key construction zones covering Ariyalur, Perambalur, Thanjavur, Madurai, Tirunelveli and surrounding regions. As demand rises along India’s fast-growing infrastructure corridors, the new centre positions CASE closer to customers and enhances responsiveness.
Mr. Emre Karazli, Vice President – Construction Segment, CASE Construction Equipment, said, “India is one of CASE’s most important markets globally—not just for the scale of development, but for the capability it adds to our worldwide operations. The new Trichy COCO Brandshop strengthens our proximity to customers while reinforcing India’s strategic role.”
Spread across 5,300 sq. ft., the facility features two service bays, a dedicated workshop, and a warehouse carrying around 700 parts lines. It is backed by trained service engineers, service vans and advanced diagnostic equipment to ensure faster and more efficient customer support.
Shalabh Chaturvedi, Managing Director, CASE Construction Equipment – India & SAARC, added, “Tiruchirappalli is a high-priority market, driven by continuous activity in roads, irrigation, industrial and public projects. This store allows us to engage more closely with customers, improve service reach and support Tamil Nadu’s growing infrastructure needs.”
The Brandstore showcases CASE’s Stage V-compliant machines and ensures supply of genuine parts across Tamil Nadu. The Tirunelveli branch further strengthens spares availability, improving overall service continuity for the region.
