Mahindra’s Electric Origin SUVs Redefine India’s EV Landscape with Record Sales and a Cultural Breakthrough.
Mahindra is marking a milestone year in India’s electric mobility story, celebrating one year since the launch of its Electric Origin SUVs — the XEV 9e and BE 6. What began last November as the debut of two pure electric SUVs has evolved into a movement that has reshaped conversations around EVs in India. The launch itself created over four billion impressions, making the duo the most talked-about Indian automobiles of the year and drawing interest from luxury buyers, industry leaders, and government officials — all united by a Made-in-India SUV that looks global and feels world-class.
Over the past year, Mahindra’s Electric Origin portfolio has achieved what no EVs in India have managed before: transforming electric mobility into an aspirational lifestyle. For many owners, there’s now no going back. More than 65% of these SUVs have become daily drivers, powering work commutes and long journeys alike. Over a thousand vehicles have already crossed 20,000 km within months, with some exceeding 50,000 km in just seven months. Nearly 60% consistently deliver over 500 km of real-world city range*, proving their capability from the freezing altitudes of Leh to the scorching heat of the Thar desert. They’re no longer seen as city-only EVs — 30% of owners have completed 400 km day trips, while some have travelled through as many as 10 states in a single journey.
Sales have been equally remarkable. Mahindra has sold more than 30,000 Electric Origin SUVs in just seven months — roughly one every 10 minutes — setting a new industry benchmark. Perhaps the most telling shift is that nearly 80% of buyers are completely new to Mahindra, signalling the brand’s leap into a premium, tech-forward, and design-driven customer segment.
The BE 6, meanwhile, has become a cultural icon in record time. Owners have turned it into a personal expression platform with custom builds, one-off paints, and a steady surge of social media buzz. Its collaborations have also broken new ground — featuring in BGMI (a first for any Indian auto brand) and partnering with Batman for a global-first limited edition that sold out in just two minutes.
