At the fifth edition of the Trichy Auto Expo, Gabriel India Limited—India’s leading brand in ride control products and the flagship company of the $2.4 billion ANAND Group— demonstrated its technological leadership and strong aftermarket presence. The company unveiled three new product lines: a drive shaft for three-wheelers, a motorcycle brake drum, and a trailing arm for three-wheelers, reinforcing its commitment to quality and innovation in the Indian aftermarket.
Speaking on the occasion, Mr. Amitabh Srivastava, President & COO, Global Aftermarket Business Unit & Railway Business Unit, Gabriel India Limited, said, “Exhibitions like this bring us closer to our end customers. The launch of these three new product lines—especially the long-awaited drive shaft for three-wheelers—reflects Gabriel’s unwavering focus on performance and durability.”
Mr. Srivastava highlighted Gabriel’s position as India’s No. 1 shock absorber brand and the seventh-largest ride control manufacturer globally. With exports to over 40 countries and three R&D centres including one in Belgium—the company continues to expand its footprint through cutting-edge research and global reach.
Recognising the strategic importance of the southern market, Mr. Srivastava praised South India’s discerning customers, noting that the region contributes nearly 30–32% of Gabriel’s sales. “South India has always been a brand-conscious market, and our products are well accepted here. We are proud to hold a 70% OE share in EV twowheelers, serving nearly every major brand in the segment,” he added.
Gabriel Aftermarket: Driving Sustainable Growth
Gabriel’s Aftermarket Business Unit (AMBU) has emerged as a strategic growth engine, contributing approximately ₹450 crore in FY25, with a 7% year-on-year growth. The domestic aftermarket crossed the ₹400 crore mark for the first time, while exports surged by 11%, driven by expansion into Latin America and the Middle East— establishing Gabriel’s footprint across all six continents.
The company’s product portfolio continues to evolve, with 226 new SKUs added in FY25, including the launch of alloy wheels for motorcycles. Gabriel’s aftermarket offerings span shock absorbers, struts, front forks, and suspension systems for both ICE and EV platforms, reinforcing its leadership in ride control solutions.
Holding a 39–40% market share in the domestic aftermarket segment, Gabriel is proactively adapting to the industry’s shift from IAM to OES channels. With OES expected to capture 50% of the market by 2025, Gabriel is strengthening its presence among retailers and mechanics traditionally aligned with IAM.
Gabriel’s robust network of over 700 channel partners and 30,000 retailers nationwide is built on long-term relationships and trust. “In today’s fast-changing business world, we have three distributors who have completed 50 years with Gabriel. Such loyalty is possible only through transparent and
ethical business practices,” Mr. Srivastava noted. With a focus on reaching B and C cluster markets, Gabriel aims to extend its quality products to new customer segments while maintaining its commitment to long-term partnerships.
“We are not looking for short-term growth through rapid appointments. Our goal is sustainable expansion that delivers consistent value to our partners and end customers,” he added. Digital transformation is central to this strategy, with tools for online ordering, billing, payments, and scheme tracking enhancing distributor engagement and operational agility.
Gabriel’s loyalty programmes—ERP, EWP, and MLTP—are designed to foster long-term relationships with channel partners, echoing the company’s commitment to ethical and transparent business practices.
