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TRICHY AUTO EXPO 2025 : A Convergence of Technology, Partnerships & Aftermarket Growth

Trichy Auto Expo 2025 is emerging as a major platform for automotive innovation, business networking, and technology showcase in South India. Designed with modern infrastructure, climate-controlled pavilions, and interactive zones, the event brings together manufacturers, service providers, and business visitors under one roof to explore the future of mobility.

Mr. Amitabh Srivastava, President & COO, Global Aftermarket Business Unit & Railway Business
Unit, Gabriel India Limited delivering the welcome address

Organised by the Trichy Auto Parts Dealers’ Association (TAPDA), a prominent trade body with over four decades of industry service, the expo features a wide spectrum of mobility solutions. Exhibitors include brands from two-wheelers, passenger and commercial vehicles, EVs, and earthmoving machinery, along with allied sectors such as aftermarket components, lubricants, diagnostics, IT solutions, finance, and logistics. The event draws strong regional participation from districts across Tamil Nadu including Thanjavur, Karur, Ariyalur, and Namakkal.

Dipen Makwana, Managing Director of Texspin Bearings welcomes the Hon. Trichy Mayor
Mr. Anbalagan to Texspin Booth at Trichy Auto Expo

Industry leaders at the inauguration emphasised collaboration and long-term growth. Dipen Makwana, Managing Director of Texspin Bearings, called the expo “the beginning of a big future” and pledged decade-long support. Amitabh Srivastava of Gabriel India Limited highlighted the expo’s role in uniting stakeholders and promoting innovation in the aftermarket. Backed by strong industry partnerships, Trichy Auto Expo 2025 is poised to become a high-impact event for the mobility sector.

Gabriel India Showcases Product Innovation and Channel Strength at Trichy Auto Expo

Mr. Amitabh Srivastava, President & COO, Global Aftermarket Business Unit & Railway Business Unit, Gabriel India Limited and his team


At the fifth edition of the Trichy Auto Expo, Gabriel India Limited—India’s leading brand in ride control products and the flagship company of the $2.4 billion ANAND Group— demonstrated its technological leadership and strong aftermarket presence. The company unveiled three new product lines: a drive shaft for three-wheelers, a motorcycle brake drum, and a trailing arm for three-wheelers, reinforcing its commitment to quality and innovation in the Indian aftermarket.

Speaking on the occasion, Mr. Amitabh Srivastava, President & COO, Global Aftermarket Business Unit & Railway Business Unit, Gabriel India Limited, said, “Exhibitions like this bring us closer to our end customers. The launch of these three new product lines—especially the long-awaited drive shaft for three-wheelers—reflects Gabriel’s unwavering focus on performance and durability.”

Mr. Srivastava highlighted Gabriel’s position as India’s No. 1 shock absorber brand and the seventh-largest ride control manufacturer globally. With exports to over 40 countries and three R&D centres including one in Belgium—the company continues to expand its footprint through cutting-edge research and global reach.

Recognising the strategic importance of the southern market, Mr. Srivastava praised South India’s discerning customers, noting that the region contributes nearly 30–32% of Gabriel’s sales. “South India has always been a brand-conscious market, and our products are well accepted here. We are proud to hold a 70% OE share in EV twowheelers, serving nearly every major brand in the segment,” he added.

Gabriel Aftermarket: Driving Sustainable Growth
Gabriel’s Aftermarket Business Unit (AMBU) has emerged as a strategic growth engine, contributing approximately ₹450 crore in FY25, with a 7% year-on-year growth. The domestic aftermarket crossed the ₹400 crore mark for the first time, while exports surged by 11%, driven by expansion into Latin America and the Middle East— establishing Gabriel’s footprint across all six continents.

The company’s product portfolio continues to evolve, with 226 new SKUs added in FY25, including the launch of alloy wheels for motorcycles. Gabriel’s aftermarket offerings span shock absorbers, struts, front forks, and suspension systems for both ICE and EV platforms, reinforcing its leadership in ride control solutions.

Holding a 39–40% market share in the domestic aftermarket segment, Gabriel is proactively adapting to the industry’s shift from IAM to OES channels. With OES expected to capture 50% of the market by 2025, Gabriel is strengthening its presence among retailers and mechanics traditionally aligned with IAM.

Gabriel’s robust network of over 700 channel partners and 30,000 retailers nationwide is built on long-term relationships and trust. “In today’s fast-changing business world, we have three distributors who have completed 50 years with Gabriel. Such loyalty is possible only through transparent and
ethical business practices,” Mr. Srivastava noted. With a focus on reaching B and C cluster markets, Gabriel aims to extend its quality products to new customer segments while maintaining its commitment to long-term partnerships.

“We are not looking for short-term growth through rapid appointments. Our goal is sustainable expansion that delivers consistent value to our partners and end customers,” he added. Digital transformation is central to this strategy, with tools for online ordering, billing, payments, and scheme tracking enhancing distributor engagement and operational agility.

Gabriel’s loyalty programmes—ERP, EWP, and MLTP—are designed to foster long-term relationships with channel partners, echoing the company’s commitment to ethical and transparent business practices.

OSRAM Expands Automotive Offerings at Trichy Auto Expo

OSRAM, a global leader in automotive lighting, showcased its diverse product portfolio at the Trichy Auto Expo, aiming to strengthen its presence in Tamil Nadu and southern India. Speaking at the event, Mr. Vikas Bhandari, Senior Marketing Manager – AM, ams OSRAM Group, OSRAM Lighting Pvt. Ltd., highlighted the company’s strategic focus.

Mr. Vikas Bhandari, Senior Marketing Manager – AM

“Trichy is an important market for OSRAM, and we are here to tap the Tamil Nadu market with a wide range of products. While our core focus remains on automotive lighting, we have diversified into products like tire inflators, wipers, horns, and dash cams. We now offer high-wattage LEDs, new 160-watt LED lamps, projector lamps, and recently launched car air fresheners that are performing very well,” he said.

He emphasized the company’s commitment to the southern market. “With our new range of products, we aim to gain market share not just in automotive lighting but also in the Beyond Light Source category. The southern region, including tier 2 and tier 3 cities, remains crucial for OSRAM, and this expo gives us a platform to connect with key distributors and retailers.”

Availability and support for channel partners remain central to OSRAM’s strategy. “Our distributors and retailers are supported by a full sales team, regional heads, and around-the-clock product availability. Ensuring stock availability is critical so that our partners can meet consumer demand efficiently,” he explained.

The aftermarket and service segment continues to be a major revenue driver. “The aftermarket is undoubtedly important for us. Most of our market share comes from replacement and retrofit products, and we focus on customers who need to upgrade or replace their existing components.”

Looking ahead, OSRAM plans to consolidate leadership across multiple segments. “We have always been a leader in the southern market and globally. In the next 2 to 5 years, we aim to lead not just in automotive lighting but also in segments like air fresheners, wipers, and tire inflators. The opportunity is huge, but since we are new in some of these categories, we have to work hard to capture market share.”

The Trichy Auto Expo also offers a chance to forge new partnerships. “We hope to meet good retailers and distributors here, strengthen our network, and derive meaningful benefits from this expo,” he concluded.

Texspin Expands Aftermarket Reach in South India

Mr. Roopak Mistry, Vice President – Corporate Business
Development, Texspin Bearings Limited.

Texspin Bearings Limited, a leading manufacturer of premium automotive bearings and driveline components, reinforced its focus on India’s fast-growing replacement market through its strategic participation as Title Sponsor at the Trichy Auto Expo. The initiative marks Texspin’s deeper entry into high-potential Tier-II and Tier-III markets, especially Trichy, Coimbatore and Madurai, where demand is rapidly rising across tractor, light commercial vehicle and passenger vehicle segments. The brand aims to build stronger engagement in these emerging hubs by collaborating closely with regional distributors and mechanics.

At the expo, Texspin showcased its expanding aftermarket portfolio, led by India’s widest range of hydraulic clutch release bearings, along with grease and lubricants for two-wheelers and new product lines for passenger cars and commercial vehicles. Parallel to its OEM success, Texspin is investing significantly in building its aftermarket network with enhanced availability and technical support. The company conducts mechanic training programs nationwide to ensure correct product installation and reduce failure rates at the field level, reinforcing its customer-centric approach.

Texspin believes that the growth of India’s aftermarket depends on inclusive development beyond metro cities. Events like the Trichy Auto Expo enable the brand to connect directly with mechanics, fleet operators, retailers and channel partners. “We cannot wait for customers to reach us — we must reach them,” said Roopak Mistry, Vice President – Corporate Business Development, Texspin Bearings Limited. “Tier-II and Tier-III markets hold strong potential and will shape the future of India’s automotive growth. Our focus is to support these regions with quality products, faster availability and technical awareness.”

SUPER brand drives growth with new products and nationwide expansion

MN Auto Products Pvt. Ltd. showcased the growth journey of its SUPER brand, highlighting its expanding product portfolio and commitment to innovation in the auto electrical segment. With products ranging from buzzers and flashers to relays, LED lamps and electrical accessories for vehicles from two-wheelers to heavy commercial vehicles, the company has built a strong foundation over three decades. The brand demonstrated its R&D capabilities and customer-focused approach through new product launches like the 8-inch coach fan for luxury buses and a 100W economical converter designed to meet rising market demand for compact, affordable electrical solutions.

Mr. Muthukumaran – Sr. Marketing Manager and Mr. K.G. Srinivasan AGM, Sales and Marketing, MN Auto Products Pvt. Ltd

The company emphasized its nationwide expansion, backed by strong dealer and distributor networks and consistent product development. Speaking about SUPER’s evolution, Mr. Muthukumaran, Sr. Marketing Manager, said, “We are now in our 30th year, and our journey has been built on the trust of our automobile dealers, distributors, electricians and end users. Our goal is pan-India leadership, and many new products are coming soon as we continue to support the market with reliable solutions.” With a growing presence in states across North, East and West India, SUPER aims to strengthen its product categories further and deliver value-driven solutions backed by quality and service.

Roots Expands Product Portfolio and Dealer Network for Sustainable Growth

Roots Industries India Pvt. Ltd. made a strong impact with its expanding product lineup and innovation-driven strategy. Known globally as the number one manufacturer of automotive horns, the company showcased its diversification into lighting, electrical accessories, lubricants, spark plugs, batteries, filters and wiper blades—making it a one-stop brand for automotive needs. The highlight of the expo was the launch of Brushless DC (BLDC) fans for commercial vehicles, offering longer life, zero maintenance and silent operation. As Mr. R. Selvakumar, Regional Manager of Roots Industries India Pvt. Ltd., said, “While we are number one globally in horns, we have diversified into lighting, electrical accessories, lubricants, spark plugs, batteries, filters and wiper blades to serve multiple segments of the auto industry.”

Mr. R. Selvakumar, Regional Manager, Roots Industries India Pvt. Ltd

With a growing distribution network across South India, the company is focused on deepening its presence in Tier-2 and Tier-3 markets while strengthening its brand’s aftermarket reliability. Backed by robust R&D and stringent quality testing, Roots positions itself as a dependable partner for retailers, service centers and distributors despite competition from low-quality imitations. The company recently crossed ₹1,000 crore in turnover and has now set an ambitious goal of achieving ₹5,000 crore by 2035 through continued product innovation and market expansion.

VIR Group Showcases Premium German Spares and Advanced Steering Solutions

VIR Group is strengthening its presence in South India by expanding into high-demand premium German automotive components and advanced steering systems. With over 50 years in the aftermarket and more than 25 years of service in the Trichy region, the company is scaling its portfolio to include steering assemblies, steering pump systems and a dedicated tractor division. It has also begun importing German spare parts exclusively for India, targeting premium brands like Audi, BMW, Mercedes and Porsche as it builds a stronger foothold in the passenger car segment.

Mr. N. Srinivasan, Sr. Zonal Manager, VIR Group

Participation in regional expos like the Trichy Auto Expo is helping VIR Group increase market visibility while reinforcing its already robust aftermarket network across Tamil Nadu’s delta districts. Backed by fast delivery support and a well-connected distributor network, the company is now preparing for the next phase of growth—EV components and rural market penetration. As N. Srinivasan, Sr. Zonal Manager of VIR Group, noted, “Our main focus now is German parts along with steering items and pumps, and next we aim to bring EV solutions to district-level markets.”

Macas Automotive powers expansion with zero-defect quality promise

MACAS Automotive is accelerating its expansion in Tamil Nadu after recording strong growth in the small commercial vehicle (SCV) aftermarket segment. The company, known for its clutch assemblies and brake linings, is setting up a structured network across key zones including Coimbatore, Madurai, Trichy, Vellore and Chennai. Despite market challenges, MACAS achieved 20% growth last year, driven by its direct customer engagement and commitment to product quality. The company currently exports to markets like Dubai, the USA and Bangladesh, and is seeing rising demand for its brake lining products in northern India as well.

Mr. Pramod Kumar, General Manager
– Marketing, MACAS Automotive

What sets MACAS apart is its customer-first approach. The company ensures easy accessibility by sharing direct contact numbers with every product and standing behind its offerings with commercial warranties. “We may be a small company, but our quality is unmatched… not a single defective piece has been reported, and customer satisfaction is at the heart of everything we do,” stated Pramod Kumar, General Manager – Marketing, MACAS Automotive. Looking ahead, Macas aims to become the number one player in Tamil Nadu and has made South India its top priority market with personalized leadership and strong after-sales engagement through mechanic meets and feedback programs.

HELLA Drives Southern Expansion with Advanced Solutions and Digital Reach

HELLA India Autoparts and Services Pvt. Ltd. is strengthening its foothold in South India through innovation, product expansion, and strong channel engagement. The company unveiled a series of advanced automotive solutions including premium multi-colour coolants, spark plugs, fog lamps, and ceramic brake pads designed to elevate safety and performance in the aftermarket.

To support workshops and distributors with end-to-end solutions, HELLA is expanding beyond traditional components by adding hydraulic fluids and engine oils to its portfolio. The company is also strengthening digital engagement through its Shop4Hella platform, which connects distributors, retailers, and technicians while simplifying product access and warranty claims. With South India emerging as a key market for high-quality automotive products, HELLA is positioning itself for long-term growth by delivering trusted, high-performance solutions backed by a strong service network and innovative digital tools.

Gates promotes OE-grade belt kits and system-based engine solutions

Gates is strengthening its footprint in the Indian automotive aftermarket by promoting system-based belt solutions that deliver long-term engine reliability. The company emphasised its OE-level manufacturing standards and growing distributor network in South India. By offering complete belt kits, rather than selling individual components, Gates aims to reduce engine failures and improve efficiency across passenger and commercial vehicles.

The company’s strategy is rooted in quality assurance and customer trust. Its timing belts, tensioners, pulleys and related components are built to precise OE specifications to minimise warranty complaints and fitment issues. With over 35 active distributors in South India and rising product awareness among mechanics and retailers, Gates continues to reinforce its leadership in engine system solutions for the aftermarket.

Mann+Hummel Targets Tier 2 & Tier 3 Markets with Expanded Filtration Range

Mann+Hummel, the global filtration leader, marked its debut at the Trichy Auto Expo as part of a focused strategy to strengthen its footprint in southern India, particularly tier 2 and tier 3 markets. The company showcased a wide range of filtration solutions for passenger and commercial vehicles, including its growing WIX brand, which now covers almost all vehicle applications. With minimal competition from strong branded players in smaller markets, Mann+Hummel sees significant potential to build brand visibility and customer trust.

Mr. Bhaskar V, Director – IAM Sales at
Mann+Hummel Filter Private Limited

The company is also placing strong emphasis on partner support, ensuring healthy margins for distributors to drive loyalty and sustained growth. The response at the expo has been positive, with strong interest from local retailers and trade associations across Tamil Nadu. As Mr. Bhaskar V, Director – IAM Sales at Mann+Hummel Filter Private Limited, emphasized, “Our focus is range and reach. We want to cover what customers need and go deeper into tier 2 and tier 3 cities to establish our brand further.”

Niterra India highlights Japanese engineering with premium spark plugs

Niterra India Pvt. Ltd. used the Trichy Auto Expo to reinforce its leadership in spark plug technology while introducing new products under its NTK brand. The company showcased its latest advancements, including the Minimitive Booster Spark Plug, iridium spark plugs for high-end bikes, and the MR series designed specifically for Honda Activa. Alongside this, Niterra highlighted its expanding NTK product range, featuring HD clutch assemblies, clutch plates and oxygen sensors, which now cover over 80% of the market in that segment. The expo served as a platform for Niterra to reaffirm its commitment to innovation and strong customer engagement in the southern region.

Mr. Ganesh, Assistant Manager – Corporate Marketing, Niterra India Pvt. Ltd.

The company emphasized its dual focus on product quality and market development in the aftermarket segment. Backed by a proactive marketing approach and strong dealer support initiatives, Niterra aims to strengthen its foothold in South India while driving NTK’s nationwide growth. “We are already number one in spark plugs in South India, but our focus is now on NTK products. We want NTK to become a leading choice across regions, leveraging Japanese technology to ensure high performance and reliability,” said Ganesh, Assistant Manager – Corporate Marketing, Niterra India Pvt. Ltd. With its expanding portfolio and customer-centric strategies, Niterra is poised to scale new milestones in India’s automotive aftermarket.

Banco scales South India with ASDC training and Project AMD 2.0

Banco Products (India) Ltd. has strengthened its presence in South India by making a strong debut at Trichy Auto Expo, signalling its commitment to the region’s growing automotive aftermarket. The company showcased its latest gasket and thermal management solutions and introduced new Benz gasket kits along with BS6 two-wheeler kits, launched from the South for the first time. Through its ‘Genuine Parts Drive’, Banco aims to promote reliable and durable components in tier 2 and tier 3 markets, which are showing a sharp appetite for new technology and quality-focused products. “South India is a very technical market. South alone contributes nearly 23% to our business and is growing at 18%, almost three times India’s GDP growth,” said Ritunch Gupta, Vice President – Aftermarket Sales & Marketing, Banco Products (India) Ltd.

Mr. Ritunch Gupta, Vice President – Aftermarket Sales & Marketing, Banco Products (India) Ltd

Beyond products, Banco is also investing heavily in the skill development ecosystem to drive sustainable aftermarket growth. Under a partnership with ASDC through the Skill India initiative, the company is training retailers, mechanics and workshop technicians to enhance repair quality and promote the use of genuine parts. This goes hand in hand with Project AMD 2.0, a transformation initiative focused on demand generation, digitalisation, customer engagement and skilling. With an aggressive expansion roadmap, Banco plans to deepen direct coverage in South India from 35–38% of districts currently to 50% by 2027, especially in tier 3, 4 and 5 markets.

Indo Everest Industries Targets 10x Growth with New Product Launches

Indo Everest Industries is rapidly expanding its footprint across southern India, driven by a strong focus on quality products and robust dealer support. The company showcased its comprehensive driveshaft range along with newly launched CB kits and fastener divisions, addressing long-standing market gaps in hard-to-procure components. Backed by value-for-money solutions and dependable dealer partnerships, the company has built a network of over 120 dealers in Tamil Nadu within just two years. As a result, it is positioning itself as a trusted brand for quality-oriented markets in the South.

Mr. Swapnil Jain, Founder and CEO, Indo Everest Industries

With a growing base in Karnataka and Tamil Nadu, Indo Everest is aiming for aggressive business expansion while maintaining product integrity. The company’s newly introduced fastener range includes over 140 critical components designed for axle and pinion applications—parts that were previously difficult for dealers to source. Emphasizing quality and reliability as core strengths, “We are the biggest range manufacturer in driveshaft components, and now with our CB kits and fastener divisions, dealers and customers can access a complete range of products,” said Swapnil Jain, Founder and CEO, Indo Everest Industries. The company plans to scale operations tenfold over the next five years as it continues strengthening its presence in southern India.

Mahle Anand Expands with Digital Push and Commercial Vehicle Focus

Mahle Anand Filter Systems made a strong impression at its first appearance at the Trichy Auto Expo, signaling a significant strategic shift in its business focus. Already a dominant player in the passenger vehicle filter segment, the company is now expanding into the commercial vehicle market, which it sees as a major growth area. It is also tapping into the massive demand in the two-wheeler and three-wheeler categories to increase volume-based business. Alongside product expansion, Mahle Anand showcased its digital ecosystem at the expo, with the launch of its Dostana loyalty app, a platform designed to strengthen relationships with workshops and retailers through reward points, digital catalogs, and event engagement tools.

Mr. Atulya Kumar Monte, Assistant Manager – Product Function and Marketing (Aftermarket), Mahle Anand Filter Systems

However, entering the commercial vehicle aftermarket presents challenges, especially in South India where Original Equipment (OE) brands have a strong hold and influence over fleet operators and workshops. To overcome this, Mahle Anand is rolling out complete filter kits tailored for specific Heavy Commercial Vehicle models such as the Tata 1412 and similar platforms. This structured product strategy aims to simplify ordering and improve value for customers through bundled air, fuel, and oil filters. “Our challenge is to establish Mahle as a trusted aftermarket brand in this space, even though we already have a strong reputation for quality and competitiveness,” noted Atulya Kumar Monte, Assistant Manager – Product Function and Marketing (Aftermarket), Mahle Anand Filter Systems. He added that the company’s long-term focus, backed by competitive pricing and quality assurance, would help it make significant inroads in the commercial vehicle domain over the next two to three years.

Lumax Auto Technologies Showcases new CDI and Regulator Rectifier range

Lumax Auto Technologies is accelerating its aftermarket growth strategy by expanding beyond its established lighting portfolio into electrical components, driven by increasing demand in the two- and three-wheeler segment. The company has launched new Capacitor Discharge Ignition (CDI) and Regulator Rectifier (RR) systems, along with starter motors and LED assemblies, to strengthen its presence in South India, particularly Tamil Nadu. With OEM-grade quality and a reputation backed by supplies to over 175 OEMs, Lumax is leveraging its strong brand recall to win customer confidence and deepen network penetration through distributors and mechanics.

A key part of Lumax’s strategy is field-level engagement and technical education for mechanics, whom the company identifies as key influencers in the aftermarket. Through live demos and training, Lumax is building trust and loyalty at the grassroots level while positioning itself for leadership in the electrical category over the next five years.

SMIC Autoparts Expands in South India with OEM-Grade Suspension Solutions

SMIC Autoparts India made a strong statement with its comprehensive range of OEM-grade suspension and steering components for both passenger and commercial vehicles. The company is rapidly expanding its nationwide presence and is now intensifying its focus on the southern aftermarket to strengthen connections with mechanics, retailers and workshops. Its display at the expo covered complete suspension solutions, from control arms and ball joints to steering assemblies and shock absorbers, highlighting its in-house manufacturing capabilities and commitment to product durability.

Mr. Basant Kumar Jha, Director, SMIC Autoparts India

With established distributor networks across Bengaluru, Chennai and Kerala, SMIC is now building deeper engagement through technical support, training and customer-focused service. “We manufacture suspension components and chassis parts completely in-house, and we are proud to say we are the number one aftermarket player providing OEM quality at aftermarket prices,” said Mr. Basant Kumar Jha, Director, SMIC Autoparts India. Backed by a responsive technical team and installation support, the company aims to make SMIC a trusted brand across every town and workshop in South India within the next five years.

Sankar NP Japan Builds India-Wide Reach with OE-Quality Gaskets

Sankar NP Japan Pvt. Ltd., a specialist in two-wheeler gasket manufacturing, is rapidly expanding its aftermarket presence across India while leveraging its strong OE heritage. With over 35 years of association as the single-source gasket supplier to Royal Enfield and supply relationships with major OEMs like TVS, Bajaj, and Honda, the company brings proven engineering credibility to the replacement market. Its product range includes complete gasket kits and rubber components suited for all two-wheeler models, including BS6, manufactured across three industrial plants and supported by over 200 distributors across eight states.

Mr. Suthakaran K., Regional Manager – South Marketing, Sankar NP Japan Pvt. Ltd

Driven by competitive pricing, OE-grade quality, and fast logistics support, Sankar NP Japan is now eyeing growth in North and West India and aims to become the leading gasket brand in India within two years. “Being an OE supplier is our strength. We are an A-grade supplier to OEMs and we bring the exact same OE quality to the aftermarket, at a much lower price,” said Suthakaran K., Regional Manager – South Marketing, Sankar NP Japan Pvt. Ltd. With current aftermarket sales already touching ₹25 lakh per month in South India alone, the company is pursuing aggressive nationwide expansion by onboarding new distributors and scaling its brand presence.

Diamond Chains Unveils Razor Brass Chain Kit for Performance Bikes

Diamond Chains, part of TIDC India under the Murugappa Group, made a strong impact by showcasing its premium two-wheeler chain sprocket solutions and reinforcing its commitment to innovation and aftermarket service. With a legacy of over 65 years, the company caters to both OEMs and the replacement market, supplying to leading brands like Bajaj, Hero, Yamaha and Royal Enfield. Returning to the expo after five years, Diamond Chains engaged extensively with dealers, mechanics and retailers across Tamil Nadu, especially from Tier 2 and Tier 3 markets, demonstrating its expanding network and product reliability.

Mr. S. Saravanan, Regional Sales Head – South One, Diamond Chains

The company highlighted its premium Razor brass-coated chain kit designed for high-performance motorcycles, reflecting its strategy to tap into the fast-growing premium bike segment. Backed by strong field support and 25% aftermarket share in Tamil Nadu and Kerala, Diamond is strengthening its customer connect while investing in future growth. As Mr. S. Saravanan, Regional Sales Head – South One, Diamond Chains, said, “TIDC India is a ₹1000 crore company with a strong legacy in chain sprocket kits for two-wheelers. We supply to all major OEMs in India and also have a wide presence in the aftermarket, covering old as well as the latest motorcycle models.”

ASK Group Showcases AISIN and Fras-le Technology

The ASK Group is accelerating its presence in the Indian automotive aftermarket through a strong two-pronged strategy, bringing global technology to India and expanding its product depth across vehicle categories. Its new joint venture with AISIN, part of the Toyota Group, marks a major step in premium component offerings. AISIN has already introduced clutch systems in India and will soon add wipers, suspension parts, timing belts, V-belts and lubricants. Leveraging ASK Automotive’s wide distribution network, AISIN is focusing on grassroots brand-building to compete in a crowded market.

Running parallel to AISIN’s entry is the rapid growth of ASK Fras-le Friction Pvt. Ltd., ASK Group’s braking technology joint venture. The company has transitioned entirely to non-asbestos brake shoes in line with safety regulations and serves two-wheelers, electric vehicles, passenger cars and now commercial vehicles with advanced brake linings. Together, AISIN and ASK Fras-le are positioning ASK Group as a trusted aftermarket leader built on technology, trust and strong distribution.