By T. Murrali Mahindra’s latest SUVs, the XEV 9S is not just built—its carefully crafted through a design philosophy that blends emotion, precision, and imagination. Behind every curve and surface, according to Mr. Pratap Bose, Chief Design & Creative Officer – Auto & Farm Sectors, Mahindra & Mahindra Ltd., lies a clear belief: great SUVs […]
Mahindra’s Electric Origin SUVs Redefine India’s EV Landscape with Record Sales and a Cultural Breakthrough. Mahindra is marking a milestone year in India’s electric mobility story, celebrating one year since the launch of its Electric Origin SUVs — the XEV 9e and BE 6. What began last November as the debut of two pure electric […]
Hindalco Industries Ltd., the metals flagship of the Aditya Birla Group and one of the world’s largest aluminium companies, today announced the successful delivery of 10,000 aluminium battery enclosures for automotive major Mahindra’s state-of-the-art e-SUVS – BE 6 and XEV 9e, marking a significant development in India’s clean mobility journey. The company also unveiled its […]
Mahindra and Dolby Laboratories, a leader in immersive entertainment experiences, announced that Mahindra will integrate Dolby Atmos® in its Electric Origin SUVs – BE 6 and XEV 9e. This groundbreaking collaboration between the two brands has set a new milestone making Mahindra the first Indian automaker to bring Dolby Atmos to its Electric Origin SUVs. Consumers […]
Mahindra is rewriting the rules of electric mobility with the launch of its flagship Electric Origin SUVs, the BE 6e and XEV 9e. They are built on a grounds-up revolutionary electric origin architecture INGLO and are powered by MAIA, the fastest automotive mind in the world. These vehicles embody Mahindra’s vision of “Unlimit India”— an […]