Most people don’t buy a car just to get from one place to another. For many, it says something about who they are. That simple idea sits at the heart of the new Tata Aeris. While designing the Aeris, Tata focused on personal buyers, many of them stepping up from a hatchback, who make up […]
Tata Motors has long served two very different sedan buyers: fleet operators who care about running costs, and families who want style and pride of ownership. Yet every car until now tried to please both, wearing the same badge for very different lives. With personal buyers making up 65% of the segment, the carmaker decided […]