Car Care

Disrupting the Commodity Trap The Burgundy™ Approach to Premium Car Care

Perspectives from Joydeep Basu, Founder & CEO, FirstBridge™ Asia At FirstBridge Asia, “science with purpose” is more than positioning, it is the filter through which every product, process, and partnership is shaped. Our goal is not to create complex chemistry for its own sake, but to translate science into practical advantages for distributors, retailers, and […]