The SUV, in the new form, stays true to what people loved, but is smartly refreshed to meet modern expectations. By T. Murrali When a vehicle has already found more than three lakh buyers, change becomes a careful exercise. Too much of it risks losing what people love; too little makes it feel dated. That […]
Building a successful software-defined SUV like the XUV 7XO, is not about adding more features—it’s about choosing the right ones, shaped by how people actually live, drive and value technology every day. By T. Murrali Designing a modern SUV today is no longer just about engines, space or styling. It is about choosing the right […]
Once upon a time, cars were all about gears, engines, and metal – machines that moved only when their mechanical parts did. But today, a new revolution is unfolding, one that’s rewriting how we think about vehicles altogether. It’s called the Software-Defined Vehicle, or SDV – a term that has quickly become the buzzword of […]