First-ever global brand ambassador to strengthen DRiV’s House of Brands and support its ambitious growth plans in India’s rapidly evolving automotive aftermarket. As India’s automotive aftermarket continues to evolve into one of the world’s fastest-growing mobility ecosystems, DRiV is reinforcing its long-term commitment through stronger brand positioning, portfolio expansion and deeper customer engagement. The company’s […]
DRiV™, the dedicated aftermarket business group of Tenneco, has appointed Mahendra Singh Dhoni as its National Brand Ambassador. Bringing together some of the industry’s most trusted brands under a single aftermarket identity, DRiV’s association with Dhoni marks the company’s first-ever partnership with a celebrity ambassador. The move underscores the strategic importance of the Indian market […]
TVS Eurogrip,India’s leading 2 & 3-wheeler tyre brand, launched adventure touring tyres and superbike tyres in the presence of MS Dhoni and other CSK players in the city today. The launch was attended by business partners and key customers. The event also marked the brand’s celebration of their association with CSK. Explaining the products launched, P Madhavan, EVP, […]
TVS Eurogrip,India’s leading 2 & 3-wheeler tyre brand, has launched a comprehensive brand campaign with a series of ad films, bringing out the humorous best of M S Dhoni. Leveraging the brand’s second year of partnership with IPL team CSK, the brand films have MS Dhoni sharing gripping stories from the field with his CSK teammates […]