Back on 15 August 2023, Mahindra showed off a concept vehicle in Cape Town, South Africa. It caught people’s attention, but it was still just an idea on wheels, nothing customers could actually buy. Now, that idea has a name, the Lifestyler, and more importantly, it’s finally ready for mass production. In the coming months, […]
Mahindra & Mahindra on Tuesday announced the commencement of bookings for its latest SUV offerings, the XEV 9S and the XUV 7XO, marking another strong milestone in the company’s SUV growth journey. By 2.00 pm on January 14, 2026, Mahindra had recorded consolidated bookings of 93,689 units across the two models, translating into a booking […]
The OEMs multi-tier strategy is clear: from value-packed family SUVs to luxury, tech-rich flagships, the brand now offers a variant for every kind of buyer—often delivering more than expected. By T. Murrali Mahindra is rewriting the rules of the SUV game with a clear, bold strategy: enter every major price band of the “core SUV” […]