Car Care

Disrupting the Commodity Trap The Burgundy™ Approach to Premium Car Care

Perspectives from Joydeep Basu, Founder & CEO, FirstBridge™ Asia At FirstBridge Asia, “science with purpose” is more than positioning, it is the filter through which every product, process, and partnership is shaped. Our goal is not to create complex chemistry for its own sake, but to translate science into practical advantages for distributors, retailers, and […]

Car Care

FIRSTBRIDGE SOLUTIONS ASIA Where Science Meets Soul in Sustainable Auto Care

In a world of fast cars, faster lives, and fleeting trends, FirstBridge™ Solutions Asia LLP has carved out a bold space—one where innovation, care, and sustainability converge. Behind this growing enterprise is Joydeep Basu, a corporate veteran turned passionate entrepreneur, who left behind decades in leadership roles at 3M, Henkel, STP and Armor All to […]