For decades, the race for vehicle makers was about engines, performance and design. Today, the real battleground is software — the new signature of every OEM. A quiet but massive shift is happening inside the automotive world, and Dr. Arunkumar Sampath, Principal Consultant & Global Head, SDV & eVTOL, Aircraft, TCS, calls it one of […]
The SUV, in the new form, stays true to what people loved, but is smartly refreshed to meet modern expectations. By T. Murrali When a vehicle has already found more than three lakh buyers, change becomes a careful exercise. Too much of it risks losing what people love; too little makes it feel dated. That […]
Building a successful software-defined SUV like the XUV 7XO, is not about adding more features—it’s about choosing the right ones, shaped by how people actually live, drive and value technology every day. By T. Murrali Designing a modern SUV today is no longer just about engines, space or styling. It is about choosing the right […]
By Amritashu Bardhan and Madan Ramachandran Cars can warn us before they break. If that is true, the workshop is no longer the last stop. It is part of the journey. The real question is whether they (the dealer, the independent, or both together) are prepared for this new paradigm and can turn early warnings […]