Citroën has deepened its India strategy by moving to a sharper, customer-centric production model that responds directly to real-time demand. Under this approach, select vehicles will now be manufactured only against confirmed bookings, ensuring the company builds what customers want—while avoiding excess dealer inventory. At the core of the new model is a continuous listen, […]
Citroën India continues to expand its presence across India with the launch of its 126th Point of Sales and Service in Chennai. Driven by the rollout of the Citroën 2.0 – ‘Shift Into The New’ strategy the team is working on a long-term roadmap to deepen localisation, expand the dealer and service footprint, and elevate customer-centric product and ownership […]
Citroën India has reported strong momentum in the second half of 2025, with Q4 sales reaching three times the volume of Q3, powered by the company’s Citroën 2.0 – “Shift Into The New” strategy. Announced in August 2025, the roadmap focuses on deeper localisation, a wider sales and service footprint, and enhanced customer-centric product and […]
Citroën India has announced a strategic partnership with Sundaram Finance Ltd, one of the country’s most trusted financial institutions, to strengthen its retail financing ecosystem and improve car ownership accessibility across India. The collaboration supports Citroën’s ‘Citroën 2.0 – Shift into the New’ strategy, which focuses on delivering seamless, customer-centric purchase and ownership experiences. By […]
Amid the ongoing festive season, Citroën India has added to the celebration with a major milestone — its AIRCROSS SUV has achieved a prestigious 5-star safety rating for adult occupant protection under the Bharat New Car Assessment Programme (Bharat NCAP). This marks a key moment in Citroën’s journey to offer secure, intelligent, and customer-focused mobility […]
Citroën India announced a strategic partnership with Oriental Insurance Company, one of India’s most trusted public sector insurers, to further enhance its customer-centric insurance offerings. This collaboration is aimed at simplifying the insurance journey for Citroën customers—making policy purchase more convenient and claim settlement quicker and more efficient. By reducing paperwork and enabling early settlement […]
Citroën India has taken a bold step in its ‘Citroën 2.0 – Shift Into the New’ strategy with the debut of the Basalt X Range, featuring all-new interiors and CARA — India’s first intelligent, multilingual, and context-aware in-car companion. CARA: The Human Side of MobilityCARA redefines in-car intelligence by going beyond simple voice commands. It […]