Citroën has deepened its India strategy by moving to a sharper, customer-centric production model that responds directly to real-time demand. Under this approach, select vehicles will now be manufactured only against confirmed bookings, ensuring the company builds what customers want—while avoiding excess dealer inventory. At the core of the new model is a continuous listen, […]
Citroën India continues to expand its presence across India with the launch of its 126th Point of Sales and Service in Chennai. Driven by the rollout of the Citroën 2.0 – ‘Shift Into The New’ strategy the team is working on a long-term roadmap to deepen localisation, expand the dealer and service footprint, and elevate customer-centric product and ownership […]
Citroën India has reported strong momentum in the second half of 2025, with Q4 sales reaching three times the volume of Q3, powered by the company’s Citroën 2.0 – “Shift Into The New” strategy. Announced in August 2025, the roadmap focuses on deeper localisation, a wider sales and service footprint, and enhanced customer-centric product and […]
Amid the ongoing festive season, Citroën India has added to the celebration with a major milestone — its AIRCROSS SUV has achieved a prestigious 5-star safety rating for adult occupant protection under the Bharat New Car Assessment Programme (Bharat NCAP). This marks a key moment in Citroën’s journey to offer secure, intelligent, and customer-focused mobility […]