Turtle Wax, Inc., the globally renowned pioneer in automotive appearance and vehicle surface care, is celebrating its 80th anniversary. To commemorate this milestone, Chief Executive Officer Laurie King visited India, highlighting the country’s critical role as one of Turtle Wax’s highest-priority growth engines in the Asia-Pacific region. Founded in Chicago by chemist Benjamin Hirsch, Turtle […]
Atlantic Lubes marked another milestone at Automechanika Dubai, reaffirming its long-standing association with the global aftermarket platform. Speaking on the sidelines of the show, Ingela Atif, Director, Atlantic Lubes, highlighted the company’s 11-year partnership with Automechanika and its importance in driving brand visibility, collaboration, and global outreach from Dubai. For Atlantic Lubes, Automechanika Dubai continues […]
Detailing Notch, a new premium auto-care brand, has officially entered the Indian market with the aim of making vehicle maintenance simpler, more consistent and easier to manage at home. Co-founded by Mr. Shivam Budhiraja and Mr. Gautam Budhiraja, the brand draws heavily from creator-led insights and years of direct engagement with India’s growing automobile community […]
The car care products market in India is growing rapidly, driven by a rising number of vehicle owners who prioritize DIY Products for the upkeep of their vehicles. There is significant demand for cleaning agents and interior care items, as consumers these days are focused on maintaining the appearance of their machines. Proper maintenance not […]