Guest Column

Psychological Triggers Influencing Consumer Choices in Automotive Aftermarket

By Rakesh Kher, CEO, UNO Minda Aftermarket In the competitive automotive component industry, consumer decisions extend beyond price, features, and performance. Psychological triggers like brand loyalty, perceived status, design, aesthetics, and brand visibility play pivotal roles in shaping preferences. For manufacturers and marketers, tapping into these factors is key to transforming a brand from merely […]