Featured Guest Column

How customized pricing speaks to the new-age automotive customer

By Girish Phansalkar, Partner, and Shipra Biswas Bhattacharyya, Associate Partner, Mckinsey & Company The automotive sector – with a number of brands, models and offers – presents a challenge to marketers to reach and convert customers. A preferred route to stand out from the competition is pricing – not just on the product but across […]