Most people don’t buy a car just to get from one place to another. For many, it says something about who they are. That simple idea sits at the heart of the new Tata Aeris. While designing the Aeris, Tata focused on personal buyers, many of them stepping up from a hatchback, who make up […]
Tag: Automotive Branding
Why Tata Motors PV Needed a New Consumer-Facing Global Brand Identity
Progress does not wait for the perfect moment. It belongs to those who see possibility where others see limits — and have the courage to move before the future arrives, says, Mr. Shailesh Chandra. Some companies build cars. Tata Motors Passenger Vehicles (TMPV) has spent more than three decades building something far more enduring — […]



