At Automechanika Dubai, HELLA’s leadership struck a confident note on market momentum, portfolio expansion, and long-term commitment to the Middle East, Africa, and India. Speaking to MOTORINDIA at the company’s booth, Dr. Nima Mehrdadi, Vice President – Aftermarket MEA & India, and Managing Director, HELLA Middle East, outlined how the brand is leveraging its regional […]
At Automechanika Dubai 2025, MANN+HUMMEL used the industry’s most influential aftermarket platform in the Middle East and Africa to reinforce its multi-brand strategy and underline its long-term commitment to the region. The global filtration major showcased its three aftermarket brands – MANN FILTER, FILTRON and WIX Filters – each positioned to address specific customer segments […]