In an exclusive interaction with Rajesh Rajgor, Sudeep Mehta, Managing Director of Sumax Engineering (P) Limited, shared insights into the company’s extensive impact on the Indian automotive market. Sumax has been pivotal in introducing global automotive products to India, offering a diverse range of solutions from surface preparation products (pre-paint to post paint products), spot repair systems, di-cuts, Dual tone painting to body shop and car care products. The company operates with two plants and five offices, supported by a wide distribution network PAN India. Known for its rigorous quality control and innovative solutions like the Dry Foam Wash System for the Automotive Dealerships, Sumax has earned significant industry accolades, including a 20-year “Best customer support award” from Hyundai India.
For over three decades, Sumax has been at the forefront of the Indian automotive industry, bridging global standards with local needs. The company’s legacy of introducing premium quality products from international brands to the Indian market has solidified its position as a trusted partner for automotive OEMs and the aftermarket. As Sudeep Mehta, Managing Director of Sumax Engineering, aptly puts it, “We have introduced global companies into the Indian market, offering premium quality products tailored to the needs of both OEMs and the aftermarket at Indian prices.”
Sumax boasts a remarkable portfolio, with over 2,900 SKUs spanning a comprehensive range of products. This includes everything from Die-cuts for dual tone painting, paint protection films and polishing compounds to coated abrasives, pneumatic tools, domes and graphic and premium car care products and accessories. The breadth of their offerings reflects a deep commitment to addressing various needs within the automotive sector. “We offer a full range of pre-paint and post-paint products designed for automotive assembly plants as well as for car and bike dealerships and the do-it-yourself market,” Sudeep explains. This extensive product range underscores Sumax’s ability to cater to both large-scale AOEMs operations, Car dealerships and to individual enthusiasts.
Supporting this wide array of products is Sumax’s robust infrastructure. The company operates two advanced manufacturing plants and maintains five strategically located offices across India. This setup is bolstered by a team of 200 employees and over 50 skilled techno-commercial employees who ensure that production and distribution are handled with precision. Sudeep emphasizes the company’s extensive distribution network: “Our network of over 700 distributors and more than 21,000 sub-dealers ensures that our products are readily available across the country, facilitating quick and efficient service.”
Sumax’s dedication to quality is reflected in its adherence to international standards. The company holds prestigious certifications including ISO 9001:2015, IATF 16949:2016, ISO 14001:2015, and ISO 45001:2018. These certifications confirm that Sumax’s products meet rigorous standards for quality, environmental management, and safety. “We ensure that all our products undergo thorough quality checks, aiming for very close to zero defects in our supplies,” Sudeep says. This rigorous quality control is pivotal in maintaining the reliability and performance of their offerings.
Innovating for Sustainability and Excellence
Innovation is another cornerstone of Sumax’s success. The company has introduced several groundbreaking solutions, such as the Dry Foam Wash System, which helps Automotive OEMs conserve water and minimize environmental impact. “We are proud to have partnered with leading AOEMs for their dealerships i.e. car and motorcycle brands in India to save over 300 million gallons of water each year,” Sudeep notes. This initiative highlights Sumax’s commitment to sustainability and its proactive approach to environmental responsibility.
Sumax’s role as a pioneer in the automotive sector extends to its advanced solutions for car transit protection and dual-tone masking solutions. These innovations set industry benchmarks and reinforce Sumax’s reputation as a leader in automotive solutions. Sudeep reflects on the company’s approach to innovation: “Innovation for us means offering premium quality products to our customers at Indian prices while ensuring we do our part to protect the environment and take care of our employees.”
The company’s strong partnerships with most Automotive OEMs further underscore its top position in the industry. Sumax’s long-standing support has earned it accolades, including a significant 20-year support award from Hyundai India. “Hyundai India’s recognition for Best Customer support award for over two decades speaks volumes about our commitment to quality and service,” Sudeep Mehta comments. This acknowledgment is a testament to Sumax’s exceptional customer service and enduring relationships with industry leaders.
As the global market continues to evolve, Sumax Engineering remains focused on maintaining its high standards of quality and affordability. The company’s expansive distribution network and ongoing investment in innovation position it to meet the dynamic needs of the automotive industry. “In a rapidly changing global market, we aim to continue offering high-quality products at competitive prices,” concludes Sudeep.
Sumax Engineering (P) Limited stands out for its extensive product range, unwavering dedication to quality, and innovative solutions. By blending global standards with local expertise, Sumax drives success in the automotive sector, setting new benchmarks for excellence and customer satisfaction.
