Shriram Automall India Limited (SAMIL), India’s largest phygital marketplace for pre-owned vehicles, equipment, and other assets, inaugurated its Bikaner Automall at a new location, marking a strategic relocation aimed at enhancing accessibility and better serving the region’s growing market demand.
With a pan-India network of over 135 Automalls, SAMIL continues to expand its organised auction ecosystem across key regional markets. In Rajasthan, the company operates eight Automalls located at Ajmer, Alwar, Bikaner, Jaipur, Jodhpur, Kota, Sikar, and Udaipur, underlining its commitment to strengthening organised asset transactions across the state.
The relocation has generated strong enthusiasm within the local business community, with traders, buyers, and transport operators welcoming the upgraded facility. The inaugural auction at the relocated Automall recorded bidder participation of over 300 participants, with more than 100 used assets listed across multiple categories, reflecting robust market confidence and active engagement.
The move aligns with the increasing demand for organised, technology-driven auction platforms that offer transparency, efficient value discovery, and seamless participation. With improved infrastructure and enhanced accessibility, the new Automall positions Bikaner as an emerging hub for organised auctions of pre-owned assets, providing wider market access and greater convenience for both buyers and sellers across surrounding regions.
Strengthening Regional Growth
The relocated Bikaner Automall has been designed to address evolving regional requirements by enabling smoother operations, better asset handling, and efficient buying and selling through structured auction mechanisms. The facility will support auctions across a broad range of asset categories, including two-wheelers, three-wheelers, passenger vehicles, commercial vehicles, construction equipment, and farm equipment, offering a single, organised marketplace for diverse needs.
By bringing national-level auction expertise closer to local businesses, the Automall aims to enhance confidence, compliance, and overall commercial efficiency in the region.
Technology-Led Organised Auctions
SAMIL’s auction ecosystem integrates strong physical infrastructure with advanced digital capabilities, enabling wider participation and consistent value discovery. The relocated Bikaner Automall extends this model with improved scale and operational efficiency, ensuring buyers and sellers benefit from structured processes supported by technology, data, and nationwide reach.
The relocation reinforces SAMIL’s long-term commitment to formalising India’s pre-owned vehicle and asset ecosystem, particularly across Tier 2 and Tier 3 markets.
Leadership Perspective
Commenting on the development, Sameer Malhotra, Director & CEO, Shriram Automall India Limited, said that the relocation reflects SAMIL’s focus on continuously strengthening infrastructure to meet growing regional demand. He noted that with over 135 Automalls operating pan-India and eight across Rajasthan, the company remains committed to supporting the state’s trade and transport ecosystem.
He added that the upgraded Bikaner Automall will serve as a comprehensive platform for the auction of a wide range of used assets, enabling transparent price discovery and efficient transactions. With Bikaner’s strong commercial activity and the encouraging response from the local trading community, the relocation is both timely and strategic, allowing SAMIL to deliver greater efficiency, wider market access, and organised auction solutions across the region.
