SAMPA Forward brings the company’s leadership, investments and strategic priorities together under one global vision for its next era of international growth.
A DEFINING MOMENT IN SAMPA’S GLOBAL JOURNEY
SAMPA marked a defining moment in its global journey at Automechanika Frankfurt 2026, unveiling its vision for the company’s next era of growth and introducing SAMPA Forward as the strategic platform that will bring this vision to life across the world.
The launch brought together SAMPA’s senior leadership, international teams, customers and business partners at the company’s stand in Frankfurt. CEO Tarık Altuncu, together with Board Members Hasan Şahinkaya and Şahin Şahinkaya, shared the company’s long-term direction, strategic ambitions and commitment to building a stronger, more connected global organization.
Global Chief Marketing Officer M. Ali Erdogan introduced SAMPA Forward as the unifying platform through which the company will communicate its transformation, investments and priorities across markets.
A VISION BUILT FOR WHAT COMES NEXT
With more than 30 years of experience behind it, SAMPA is entering its next phase with a renewed focus on scale, integration, innovation and global proximity.
The company continues to strengthen its manufacturing capabilities, expand its engineering and testing infrastructure, develop its international logistics network and invest in the technologies and people that will shape its future. At the heart of this vision is a clear objective: to transform investment into meaningful and measurable value for customers, partners and markets worldwide.
During the launch, Hasan Şahinkaya and Şahin Şahinkaya shared the Board’s perspective on SAMPA’s long-term development and the importance of building sustainable growth through manufacturing strength, operational integration and continued investment.
THE STRATEGIC PLATFORM BEHIND THE VISION
SAMPA Forward translates the company’s vision into four clear strategic priorities that connect investment with operational and customer impact.
FROM INVESTMENT TO IMPACT
SAMPA Forward is rooted in the company’s commitment to listen, take responsibility and turn insight into meaningful action. The platform brings visibility to investments across production capacity, vertically integrated manufacturing, product development, testing, logistics infrastructure, digital transformation and SAMPA’s expanding international presence.
These developments are designed to support greater product availability, more consistent quality, stronger service capabilities and a more reliable global supply network. They also reinforce SAMPA’s commitment to combining the strength of a global manufacturer with the responsiveness and market understanding required at the local level.
ONE VISION ACROSS EVERY MARKET
The Frankfurt unveiling marks the beginning of the global rollout of SAMPA Forward. The platform will be activated across key markets through customer communications, digital channels, regional initiatives, international events and future corporate milestones.
Each market will bring the vision to life through its own priorities and customer needs, while the global direction remains consistent: one company, one ambition and one stronger way forward.
