In this article, Rajesh Rajgor outlines how Passion Trailers—an ambitious new venture under the Passion Group—is gearing up to disrupt India’s trailer market. With precision engineering, strategic scalability, and a sharp focus on operator challenges, the company is positioning itself not just as a manufacturer, but as a future-ready brand redefining how trailers are built and supported in India.
Kanpur based Passion Trailers, the manufacturing arm of the diversified Passion Group, is fast emerging as a serious contender in India’s organized trailer industry. Known originally for its strong presence in real estate, jewellery, and hospitality, the group is making its foray into trailer manufacturing with a clear purpose: solve long-standing operator issues like poor trailer alignment and low component durability—issues that directly affect transporter uptime and profitability.
“We didn’t just want to build trailers—we wanted to eliminate problems transporters have silently lived with for years,” says Shrey Kansal, who heads Passion Trailers and drives the company’s strategic and operational direction. The strategic direction of the company comes from Sandeep Kansal, founder of Passion Group, who turned a ₹10 lakh family debt into a multi-industry enterprise over three decades. His son Shrey brings renewed energy and engineering depth to the trailer division, ensuring that growth is built on both legacy and logic.
Established in 2000, Passion Group’s journey began in Uttar Pradesh’s real estate sector, but its appetite for scale and innovation led to diversification. After three years of market research and on-ground interaction with fleet operators, Passion Trailers was born. The company focused on precision engineering, customer-specific design, and end-to-end control over the quality of trailers—right from sourcing to manufacturing.
Precision Begins at the Chassis
At the core of Passion Trailers’ product philosophy lies its chassis design—a critical differentiator in a market where alignment-related tyre wear is a common pain point. The company uses SAIL-sourced high-grade steel that meets German DIN standards and employs a minimal-heat, laser-cutting process that preserves material strength and ensures unmatched build quality.
The result is a lightweight yet highly durable trailer that reduces fuel consumption and enhances payload efficiency—without compromising structural integrity. All products are ICAT-certified and the manufacturing facility operates under ISO-certified systems, underlining the company’s commitment to safety, compliance, and quality excellence.
“Our trailers are designed to run longer, wear slower, and align better,” notes Shrey. “Every technical decision we’ve made stems from that singular customer promise.”
The current product portfolio includes tip trailers, flatbeds, and side-wall trailers, with plans underway to expand into bulkers, tankers, buses, and containerised platforms. All products will be developed within the company’s 350,000 sq. ft. state-of-the-art facility, equipped with CNC machining, laser cutting systems, and robotic welding lines.
Currently manufacturing 200 trailers, the company is on track to ramp up production to 500 units monthly, with a permanent inventory of 300 ready-to-dispatch trailers at all times. Its customers range from logistics companies and fleet operators to infrastructure and agri transporters, with trailers tailored to carry cement, stones, fly ash, dust, and iron ore.
The company also maintains a trailer retention rate of 75%, signaling customer satisfaction and operational consistency—rare in a price-sensitive market.
Built for ROI, Backed by Responsibility
By reducing alignment issues, Passion Trailers help fleet operators cut tyre costs and increase fuel efficiency—two key parameters of profitability. But the company’s vision goes further. It actively educates transporters about the dangers of overloading, emphasizing road safety and regulatory compliance as part of its ESG awareness.
“Overloading doesn’t just damage roads—it endangers lives. We believe part of our responsibility is to speak up, not just sell trailers,” he adds.
Passion Trailers is rapidly expanding its dealer and service network across India through a dedicated CRM outreach team. International expansion is already on the roadmap, with plans to take the brand to South Asian markets in the coming years. The company has set a goal of manufacturing 3,000 trailers annually by 2027, a figure aligned with its growing capacity and market footprint.
Passion Trailers is not just producing units—it’s redefining expectations in a segment long underserved by innovation and after-sales empathy. With precision-built products and a sharp focus on real-world outcomes, the company is quietly, but confidently, aligning the future of Indian trailers with quality and purpose.
