Kia continues to make inroads in the Indian passenger car market with its New Sonet. Within just 11 months of its launch in January 2024, the New Sonet has crossed an impressive milestone of 1 lakh sales. With a starting price of 7.99 Lakh (ex-showroom), it has become a preferred choice for modern compact SUV buyers with close to 10,000 sales each month.
Speaking on the milestone, Mr. Hardeep Singh Brar, Sr. VP and Head of Sales and Marketing said, “At Kia, our continuous focus is on understanding customer needs and creating solutions that meet them. When we introduced the New Sonet, it came with several best in segment features, premiumizing the segment. These features have significantly enhanced the value proposition of the New Sonet, contributing to strong sales performance. This milestone is a testament to the trust and appreciation of our customers, motivating us to continue delivering products that surpass expectations.”
The extensive lineup of 22 variants, featuring six different powertrain options, has successfully attracted a broader range of buyers. Gasoline engines remain the preferred choice, with 76% of customers opting for them, while the remaining 24% selected the 1.5L diesel-powered SUVs. Automatic and intelligent manual transmissions account for 34% of total sales, underscoring the growing demand for automatic transmission options. Additionally, the variants equipped with sunroofs accounted for 79% of overall sales.
The New Kia Sonet is equipped with 15 Robust standard Safety features, 10 ADAS Level1 features and 70+ connected car features. The New Sonet also offers the lowest maintenance cost in the segment, which is 16% and 14% lower than the segment average for Petrol and Diesel variants, respectively. It is available in five interior colour options and eight Monotone, two Dual tone and one Matte Finish exterior color option.
