Mercedes-Benz India has expanded its presence in Uttar Pradesh with the inauguration of a new state-of-the-art showroom and service facility in Kanpur. The debut in Kanpur marks a significant step under the company’s ‘Go to Customer’ strategy, aimed at bringing luxury closer to aspirational buyers in emerging growth markets.
The new facility, Prime Star Kanpur, reflects Mercedes-Benz’s global retail standards and combines luxury design with digital innovation. Spread across 3,700 sq. ft., the sales outlet features a Top-End Vehicle Lounge, a dedicated handover bay, exclusive hospitality areas, and bespoke consultation spaces. Located in the city’s automotive corridor, the facility ensures convenience, accessibility, and high visibility.
Mr. Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “Kanpur is an important market for Mercedes-Benz, driven by rapid industrial growth and rising aspiration for luxury consumption. We are confident Prime Star will deliver the world-famous Mercedes-Benz curated experience to customers here and in nearby hubs like Varanasi.”
Mr. Harshit Bajaj, Investor, Prime Star, added, “After Agra, Prime Star is proud to bring Mercedes-Benz’s luxury experience to Kanpur, a city known for its entrepreneurial heritage. The facility combines timeless brand values with digital innovations, offering customers a truly immersive and personalised journey.”
A New Benchmark in Luxury Retail
The Kanpur showroom has been designed around Mercedes-Benz’s four retail pillars—design, architecture, customer-centric processes, and digital tools. It integrates advanced media surfaces, private consulting rooms, boutique items, exclusive lounges, and a high-tech vehicle handover zone equipped with eight-screen media displays. Customers can explore the entire Mercedes-Benz lineup, including ultra-luxury models such as the Maybach and AMG, with seamless test drive opportunities.
Key areas such as private consulting rooms ensure confidentiality for discussions, while boutique spaces display Mercedes-Benz accessories and lifestyle products. The exclusive lounge provides a premium experience for VIP clients, aligning with the brand’s MAR20X concept.
Advanced Service Facility
The Prime Star service centre, strategically located on National Highway 19, caters to Kanpur-Etawah and the industrial belt of the city. The facility is equipped with:
- A 180 kW fast charger with two bays
- Premier Express Bay offering service within 60 minutes
- Online appointment booking
- 24-hour service mobility (coming soon)
- Dedicated spare parts and lifestyle boutique availability
This service centre is designed to meet the needs of both conventional and electric vehicles, reinforcing Mercedes-Benz’s readiness for the future of mobility.
Strengthening Presence in Uttar Pradesh
Mercedes-Benz already has a strong footprint in Uttar Pradesh with facilities in Agra, Lucknow, Ghaziabad, Noida, and Faridabad. With Kanpur, the brand is expanding into a key consumption hub, targeting affluent customers who are increasingly drawn towards luxury automobiles.
