Mahindra has strengthened its digital transformation journey by modernising its high-performance computing (HPC) infrastructure with AMD EPYC processor-powered virtual machines on Google Cloud. Challenging the perception that HPC in the cloud is expensive, the shift has helped Mahindra achieve significant efficiency gains and reduce total cost of ownership (TCO), while opening up new revenue and innovation opportunities.
Mahindra’s on-demand HPC platform now supports compute-intensive workloads including product design, simulation and digital launch activities. During the digital-first launch of the Thar ROXX five-door SUV, Mahindra processed nearly 200,000 online vehicle reservations in just 1.5 hours — a milestone that conventional dealership-led launches could not have handled at that scale and speed.
The move to AMD EPYC processors provides Mahindra with high core density, memory bandwidth and compute performance required for large-scale engineering workloads. In addition to performance benefits, the shift delivered substantial cost savings on both infrastructure and licensing.
Key gains include:
• Around 40% reduction in overall HPC costs
• Higher performance per core and lower software licensing expenses
• Scalable infrastructure supporting HPC, engineering design and enterprise workloads
• Faster processing cycles enabling quicker design iterations and improved digital customer experiences
“By moving our workloads to AMD EPYC CPU-based virtual machines, we have seen greater application performance and up to 40% cost savings. The performance and efficiency of AMD EPYC processors have strengthened our business case and accelerated our IT transformation,” said Mr. Abhishek Sukhwal, Head of Infrastructure, Mahindra Group.
Mr. Vinay Sinha, Managing Director – India Sales, AMD, added, “AMD EPYC processors are engineered to help enterprises like Mahindra accelerate innovation, whether on-prem or in the cloud. By delivering a strong combination of performance, core density, and energy efficiency, EPYC processors empower organizations to scale compute-intensive workloads while optimizing TCO.”
By leveraging cloud-based HPC powered by AMD EPYC, Mahindra has demonstrated how advanced computing can drive product innovation, enhance customer engagement, and reduce operational costs — setting a new benchmark for digital transformation in the automotive industry.
