Kia India, a leading mass-premium automaker, today announced the appointment of Mr. Atul Sood as Senior Vice President – Sales & Marketing, effective July 11, 2025. He will report to Mr. Joonsu Cho, Chief Sales Officer, Kia India and will lead the brand’s nationwide sales strategy and operations.
Sood brings close to three decades of experience in the automotive industry to Kia, having most recently served at Toyota Mobility Solutions and Services India (TMSS) as President and Director. His proven track record in pan-India business growth, dealer network expansion, and customer-centric innovations positions him as a key driver for bolstering Kia’s leadership position in the Indian market and driving the next phase of growth.
Prior to this, Sood has held impactful roles at Toyota Kirloskar joins Kia India from Toyota Mobility Solutions and Services India (TMSS), where he served as President and Director, successfully spearheading the setup and operations of Toyota-certified pre-owned car outlets across India. Prior to this, he held impactful roles at Toyota Kirloskar Motors and Toyota Motor Asia Pacific. He holds a PGDM in Marketing from Symbiosis Centre for Management & HRD (SCMHRD, Pune) and a Bachelor’s Degree in Mechanical Engineering from Thapar Institute of Engineering & Technology.
Commenting on the new executive appointment, Gwanggu Lee, Managing Director and CEO of Kia India said, “We are thrilled to welcome Atul Sood to Kia India family. His deep industry expertise and strategic acumen will be invaluable as we continue to strengthen our market position and enhance customer satisfaction. We look forward to his leadership and contribution in driving the next phase of our growth journey.”
On his appointment as Senior Vice President – Sales at Kia, Mr. Atul Sood said, “I am excited to join Kia India at such a dynamic time in its evolution. Kia has established itself as a forward-thinking and customer-focused brand and it’s commitment to innovation and customer delight resonates strongly with me. I am looking forward to working with the team to deliver exceptional value and drive sustainable growth across the country.”
Atul Sood is a reputed leader in the automotive industry. With a legacy of driving innovation and growth across the brands he has served in his career, he brings a future-ready vision and deep operational expertise to steer Kia India’s sales transformation
