Detailing Notch, a new premium auto-care brand, has officially entered the Indian market with the aim of making vehicle maintenance simpler, more consistent and easier to manage at home. Co-founded by Mr. Shivam Budhiraja and Mr. Gautam Budhiraja, the brand draws heavily from creator-led insights and years of direct engagement with India’s growing automobile community through their automotive platform Team Car Delight.
Built around the philosophy of “Detailing at Home”, Detailing Notch seeks to shift auto care away from time-consuming external services and towards a quick, independent routine that fits seamlessly into everyday life. The brand’s products have been tested extensively across Indian driving conditions, including dust-heavy environments, monsoon rains, extreme heat and daily urban usage, to ensure reliable performance regardless of weather or location.
The launch addresses a clear gap in the Indian auto-care market, where many products promise premium results but often fail to deliver consistent outcomes in real-world conditions. While vehicle ownership and enthusiasm have grown rapidly, dependable and convenience-first detailing solutions have not always kept pace with customer expectations. Detailing Notch aims to bridge this gap by focusing on predictable performance rather than cosmetic appeal alone.
Manufactured entirely in India, the brand has been developed through in-house production across two dedicated factory facilities. This approach allows close control over formulations, quality checks and manufacturing standards. Each product in the portfolio has gone through nearly two years of research and development, with an emphasis on long-term usability and repeat performance rather than one-time impact.
Detailing Notch enters the market with a focused product range that includes a high-performance Waterless Wash, a premium Microfiber Car Duster, and a selection of coatings, cleaners and polishes. These products are designed to handle everyday challenges such as dust, heat, traffic grime and changing weather, enabling users to maintain a clean, well-finished vehicle in a matter of minutes.
Commenting on the launch, Mr. Budhiraja said the idea for the brand came from years of seeing products that looked promising but failed during actual use. He noted that transparency and honest performance are critical for today’s consumers, and Detailing Notch was built to deliver products that do exactly what they claim, without complexity. Gautam Budhiraja added that most vehicle owners want their vehicles to look good but lack the time or patience for elaborate detailing routines, prompting the brand to focus on quick, convenient and dependable solutions that still deliver a premium finish.
Every product in the Detailing Notch lineup is designed to deliver fast results without requiring technical knowledge. The Waterless Wash offers a clean-and-wax finish within minutes, while the Microfiber Duster removes surface dust quickly without streaks or residue. Guided by the belief “Top Notch or Nothing”, the brand enters India’s auto-care space with a performance-led approach focused on consistency, ease of use and building long-term trust with everyday vehicle owners.
