Dana Unveils Expanded Aftermarket Product Range and Innovative Digital Launches at Automechanika 2024
This week, Dana Incorporated is debuting additions to its growing range of aftermarket products and digital support under its Victor Reinz®, Glaser®, and Spicer® brands at Automechanika 2024 — the world’s leading trade fair for the light- and commercial-vehicle aftermarket.
Located in Hall 3.0, Stand G91, the Dana Aftermarket team will guide visitors through five stations spotlighting expertise in gaskets and sealing products, digital product verification, vehicle electrification, driveshafts and u-joints, and axles for extreme off-roading.
“Quality, velocity, and authenticity are driving vehicle performance in today’s rapidly evolving aftermarket, with customers demanding quick, responsive, and unmatched service,” said Bill Nunnery, Senior Director, Sales and Marketing, Global Aftermarket for Dana Incorporated. “We’re leaning into their highest expectations with a relentless drive for continuous innovation throughout our aftermarket portfolio.”
Dana is showcasing Victor Reinz and Glaser gasket kits specifically engineered for next-generation electric vehicles as well as new Victor Reinz cylinder-head covers for leading original-equipmen t manufacturers (OEMs).
Additionally, Dana is promoting its new Dana Secure Mobile App for customers to verify the authenticity of Victor Reinz sealing products and gaskets, as well as the Spicer ReadyShaft® program for shipping complete commercial-vehicle and off-highway driveshaft assemblies to customers worldwide within one business day.
In addition to these launches, Dana is highlighting:
the Dana TM4 SUM O® MD electric drive system, an integrated motor/inverter package with a vehicle control unit now supporting architectures up to 800 volts for commercial vehicles, bus platforms, and off-highway applications.
Tru-Cool™ engine and transmission oil coolers, with distribution now available to customers in Europe, the Middle East, and Africa.
Aftermarket Spicer driveshafts and universal joint assemblies covering nearly 100% of the u-joints used worldwide.
Ultimate Dana 44™ and Ultimate Dana 60™ axles that support heavy-duty off-road performance for vehicles including Jee p® Wrangler® JK and JL models, the Jeep® Gladiator® JT platform, and the Ford® Bronco®, as well as bracketless versions for universal upfit applications.
Arming Consumers in the Fight Against Counterfeiting
Available now for Apple and Android smart devices, the Dana Secure Mobile App enables users to verify the authenticity of Victor Reinz products within seconds by scanning a serialized QR code with an integrated hologram containing a unique digital fingerprint.
The app provides tailored product and technical service information along with installation instructions for replacement parts. It also facilitates communications between installers and Dana. Dana Secure mobile app is scheduled to add support for Spicer and Glaser aftermarket products in 2025.
