Citroën India has reported strong momentum in the second half of 2025, with Q4 sales reaching three times the volume of Q3, powered by the company’s Citroën 2.0 – “Shift Into The New” strategy. Announced in August 2025, the roadmap focuses on deeper localisation, a wider sales and service footprint, and enhanced customer-centric product and ownership experiences across the country.
The brand’s renewed surge is being shaped by product innovation, expanded export operations, and strengthened engineering and software capabilities. With a sharper focus on India-first products and strengthened manufacturing, Citroën has significantly boosted its domestic presence while contributing to Stellantis’ global performance. Vehicle exports from India grew 18.8% in 2025, fuelled by rising demand from Africa and ASEAN markets, underscoring India’s strategic role as a critical manufacturing and export hub.
“Citroën 2.0 – ‘Shift Into The New’ strategy is driving steady growth in India,” said Mr. Shailesh Hazela, CEO & Managing Director, Stellantis India. “With a sharper focus on localisation, India-specific product enhancements, and improved customer accessibility, we have created a strong and sustainable growth path. The impact is clear: Citroën delivered 3X sales in Q4 versus Q3 and played a key role in Stellantis India’s 18.8% export growth this year. With the Basalt entering our global export portfolio in 2026, India is fast becoming a core pillar for Citroën’s long-term global strategy,” he added.
In 2025, Citroën refreshed and expanded its lineup with the C3 Dark Edition, Aircross, C3X, Basalt, and Aircross X. The Basalt X also introduced CARA, India’s first intelligent in-car assistant, showcasing the brand’s commitment to intuitive, technology-led experiences. CARA has gained rapid acceptance among customers for everyday functions such as navigation, music, hands-free calling, live information, reminders, and more.
Citroën has also enhanced financing accessibility through partnerships with HDFC Bank, IndusInd General Insurance, and Sundaram Finance, offering flexible loan options, digital approvals, and simplified insurance. The brand is also working with mobility partners to integrate its electric vehicles into urban fleets, supporting broader EV adoption.
Looking ahead, Citroën India plans to further grow its retail network, introduce more India-focused innovations, scale exports, and strengthen its sustainable mobility portfolio, including electric vehicles. With rising digital and engineering capabilities, India is well-positioned to play a decisive role in Citroën’s global innovation and long-term growth.
