Citroën India has announced a strategic partnership with Sundaram Finance Ltd, one of the country’s most trusted financial institutions, to strengthen its retail financing ecosystem and improve car ownership accessibility across India. The collaboration supports Citroën’s ‘Citroën 2.0 – Shift into the New’ strategy, which focuses on delivering seamless, customer-centric purchase and ownership experiences.
By leveraging Sundaram Finance’s extensive presence in Tier 2 and Tier 3 markets, Citroën aims to reach a wider customer base and offer flexible financing options. Under the partnership, customers will benefit from competitive interest rates, simplified loan processing and personalised financing schemes based on individual needs.
“We are delighted to collaborate with Citroën India to help more customers realise their dream of owning a car. Our extensive branch network and commitment to excellent service will ensure a smooth and affordable purchase experience for all our customers, especially in emerging markets,” said Mr. Balachander Gopinath, National Head – Auto, Sundaram Finance Ltd.
Mr. Shishir Mishra, Business Head & Director, Stellantis India, added, “We’re proud to partner with Sundaram Finance, a name synonymous with trust and reliability. Their strong regional presence and customer-first approach align perfectly with our mission to make Citroën vehicles more accessible across India.”
