By Rakesh Kher, CEO, UNO Minda Aftermarket In the highly competitive automotive component industry, consumer decisions are influenced by more than just price, features, and performance. While these tangible aspects are important, understanding the psychological triggers shaping consumer behavior reveals a complex set of motivations and preferences that can have a greater impact than one […]
– By Rakesh Kher, CEO, UNO Minda Aftermarket Major technological advancements in electric vehicles, autonomous driving, connectivity, digital sales, the expanding used-car market, and a strong focus on safety measures are redefining the industry’s growth momentum. These factors are transforming both urban and rural transportation and are expected to have a major impact on the […]
By Girish Phansalkar, Partner, and Shipra Biswas Bhattacharyya, Associate Partner, Mckinsey & Company The automotive sector – with a number of brands, models and offers – presents a challenge to marketers to reach and convert customers. A preferred route to stand out from the competition is pricing – not just on the product but across […]