Navigating growth amidst structural shifts as India gears up to become a $5 trillion economy, the Commercial Vehicle (CV) industry stands as the lifeblood of national logistics, moving over 65% of India’s freight and contributing significantly to the country’s industrial output and employment. But this journey isn’t without its twists. While growth drivers abound, ranging […]
By Dhruv Taneja, Founder and Global CEO, Matchlog Solutions Container logistics is entering a transformative phase, defined by intelligent systems, real-time visibility, and smarter decision-making. For an industry long plagued by complexity, fragmentation, and inefficiencies, the growing role of AI and digitalization offers not just a path to optimization but a foundation for long-term resilience […]
By Rakesh Kher, CEO, UNO Minda Aftermarket In the competitive automotive component industry, consumer decisions extend beyond price, features, and performance. Psychological triggers like brand loyalty, perceived status, design, aesthetics, and brand visibility play pivotal roles in shaping preferences. For manufacturers and marketers, tapping into these factors is key to transforming a brand from merely […]
By Rakesh Kher, CEO, UNO Minda Aftermarket In the highly competitive automotive component industry, consumer decisions are influenced by more than just price, features, and performance. While these tangible aspects are important, understanding the psychological triggers shaping consumer behavior reveals a complex set of motivations and preferences that can have a greater impact than one […]
– By Rakesh Kher, CEO, UNO Minda Aftermarket Major technological advancements in electric vehicles, autonomous driving, connectivity, digital sales, the expanding used-car market, and a strong focus on safety measures are redefining the industry’s growth momentum. These factors are transforming both urban and rural transportation and are expected to have a major impact on the […]
By Girish Phansalkar, Partner, and Shipra Biswas Bhattacharyya, Associate Partner, Mckinsey & Company The automotive sector – with a number of brands, models and offers – presents a challenge to marketers to reach and convert customers. A preferred route to stand out from the competition is pricing – not just on the product but across […]