BPW India and Himatsingka Automotive Pvt. Ltd. (HAPL) joined hands to organize a grand customer meet in Deoghar, aimed at expanding market presence and showcasing innovative trailer technologies designed for the growing Eastern retail sector. With the festive season of Vishwakarma Puja approaching, the event drew over 250 customers, who gained valuable insights into BPW’s axles and suspension systems as well as HAPL’s trailers – solutions that address many of the common challenges faced by fleet operators.
Aditya Himatsingka, MD, Maurya Group, along with key customers on the occasion
The long-term objective of the collaboration is to boost brand awareness and promote advanced trailer solutions tailored to the Eastern market. The meet served as a platform for major fleet operators, transporters, and industry stakeholders to witness BPW’s technological leadership alongside HAPL’s established market reputation.
Mr. Mohan Himatsingka, Chairman of Maurya Group, inaugurated the session and stressed the importance of adopting technologically advanced products such as BPW axles and suspension systems. He highlighted how these solutions improve durability, safety, and efficiency in modern fleet operations.
Adding to this, Mr. Aditya Himatsingka, Managing Director of Maurya Group, spoke on the evolving trailer market. He pointed to the growing demand for lightweight trailers and explained how the BPW–HAPL partnership is ideally positioned to deliver innovative, cost-effective solutions tailored for the region’s logistics needs.
Mr. Nagaraj Ubale, Managing Director of BPW India, shared BPW’s product strategy and roadmap for the Indian market. He outlined the role of emerging technologies and emphasized how BPW’s solutions help fleet owners achieve superior Return on Investment (ROI) through higher performance and reliability.
During the technical sessions, Mr. Seetaram Mestry, Senior Manager – Internal Salesforce at BPW India, detailed the key features of BPW products. Mr. Shankar Singh, Head of Marketing at HAPL, and Mr. Himanshu Kumar, Sales Manager – East Region at BPW India, further explained the practical applications and benefits for fleet operators. Earlier in the session, Mr. Kamlesh Mishra, CEO of HAPL, extended a warm welcome to all the distinguished guests and participants.
The event concluded with interactive discussions where customers engaged with experts to address practical concerns such as tyre wear, high maintenance, and failures caused by low-quality aggregates in trailers – issues that impact performance, cause breakdowns, and reduce profitability. The consensus among participants was clear: BPW’s proven quality, durability, and performance make it the trusted partner for sustainable fleet operations.
