ATS ELGI Limited marked a strong and focused presence at the Coimbatore Auto Show 2025, participating alongside its regional channel partner AUTOMAAC. For Deep Narayan Bhattacharya, Head – Marketing, ATS ELGI, the event became an important platform to highlight the company’s premium tyre shop equipment line-up and reinforce its long-standing connection with South India’s automotive ecosystem.
“This year, we decided to participate along with our local channel partner AUTOMAAC from Coimbatore. We came with a very focused objective to showcase our tyre shop equipment, including our four-camera high-precision alignment system, high-end wheel balancer, and automatic tyre changer. Every product on display reflects our commitment to premium performance and strategic positioning in the market,” he said.
AUTOMAAC has been a valuable partner to ATS ELGI for the past two years. Their strong presence in Coimbatore and neighbouring districts, combined with their experience in tyre shop equipment, has contributed significantly to ATS ELGI’s regional growth.
“One of the success stories of ATS ELGI has been our strong pan-India network. AUTOMAAC joined us two years ago, and they brought with them deep experience in tyre shop equipment and excellent regional presence. The partnership has been very fruitful. AUTOMAAC alone has grown by nearly 40% over last year,” he stated.
Premium Equipment with High Indigenization
At the show, ATS ELGI showcased its premium equipment range, led by the Spectrum wheel aligner, a fully indigenous, high-precision alignment system.
“Spectrum is our premium four-camera aligner, designed for very high accuracy. What makes it even more special is that it’s 80% indigenized, a major achievement for us. The product was launched just one and a half years ago, yet we already have close to 100 installations across India,” he explained.
A Growing Market Fueled by Infrastructure & IT Expansion
Coimbatore’s rapid transformation with booming IT activity, infrastructure expansion, and rising vehicle ownership has created greater demand for automobile service and tyre shop solutions. ATS ELGI’s strong presence in the region enables it to capture this fast-growing market.
“Coimbatore has always been an industrial hub, but with IT growth and massive infrastructure development, the vehicle population is rising fast. This has increased demand for service, whether at organized workshops, multi-brand outlets, or tyre shops. Being a Coimbatore-based company, we are seeing about 25% growth year-on-year in the region post-pandemic,” he noted.
The Coimbatore Auto Show delivered highly targeted visitors and strong business prospects for ATS ELGI.
“Yesterday and today, we have seen very focused customers. Our team put in tremendous effort, they sent invitations across Coimbatore and surrounding districts. As a result, we now have around 25 strong prospects in just two days from workshops, multi-brand outlets, organized players, and tyre shops,” he added.
Long-Term Product Support: A Key ATS ELGI Advantage
A major strength of ATS ELGI lies in its comprehensive lifecycle support for all equipment. Whether through warranty, spare parts availability, or annual maintenance contracts, the company ensures long-term peace of mind for customers.
“We guarantee 10 years of service and spare parts support for every tyre shop product, whether it is made by us or part of a strategic tie-up. Our standard warranty is one year, after which we strongly encourage customers to opt for our AMC plans. These AMCs are affordable and give complete peace of mind,” he emphasised.
Tyre Shop Vertical Gains Momentum
Despite being a relatively younger division within ATS ELGI’s 65-year legacy, the tyre shop vertical continues to show consistent growth across India.
“Across the automotive equipment industry, we are leading in both passenger and commercial vehicle segments. The tyre shop vertical, though younger, has been growing at 15–18% year on year. We expect at least 12–15% annual growth moving forward,” he mentioned.
