At this year’s Automechanika Dubai, Alarkan Auto Parts solidified its position as a market leader in the automotive aftermarket industry. Returning as a Golden Sponsor, the company celebrated a decade-long partnership with the event, utilizing the platform to connect with international stakeholders and showcase its extensive inventory of genuine Japanese auto parts.
With a legacy spanning over 25 years, Alarkan, alongside its sister company Almokamel Auto Spare Parts, continues to specialize in genuine components for Toyota, Lexus, Nissan, and Mitsubishi. However, their focus at this year’s show extended beyond hardware to operational excellence. The company highlighted its adoption of advanced digital solutions, specifically the SAP S/4HANA system, designed to streamline distribution and improve customer service standards.
Reflecting on the company’s trajectory and their goals for the exhibition, Diaa Nazeh, Customer Relationship Manager at Alarkan Auto Parts, stated:
“Auto Mechanica and the Alarkan Group have a relationship like family; we have been participating for over 10 years and are growing together. We are here as a Golden Sponsor to expand our business globally, having served the market for over 25 years with genuine parts for Toyota, Lexus, Nissan, and Mitsubishi. What sets us apart is our adoption of the latest SAP S/4HANA technology, which facilitates our operations. We are covering all regions, regardless of left-hand or right-hand specifications, ensuring we can supply clients worldwide.”
Beyond their current technological upgrades, Nazeh hinted at upcoming innovations and further expansion into new territories outside their Dubai headquarters. The company maintains a strong commitment to after-sales support, boasting a specialized team available 24/7 to ensure client satisfaction across the Middle East and international markets.
