Building on decades of automotive expertise, aftermarket brand Elring – Das Original. The flagship aftermarket brand of global automotive supplier ElringKlinger AG, made a strong showing at Automechanika Frankfurt 2026. The company presented an updated market presence and a redesigned Elring Garage platform, an expanded product portfolio for alternative powertrains, and a comprehensive digital service ecosystem designed to support modern repair shops through evolving mobility trends.
Expanding Product Portfolio: From Classic Combustion to EVs
Building on its global vehicle coverage across European, American, and Asian brands, Elring highlighted a diverse range of hardware and sealing solutions aimed at reducing repair costs and adapting to shifting drivetrain technology:
- Electric Powertrain Solutions: Dedicated gaskets, shaft seals, and components engineered for Electric Drive Units (EDUs), battery systems, inverters, and high-voltage applications.
- Engine & Powertrain Components: Expanded lightweight offerings including plastic valve covers, oil pans, intake manifolds, oil filter housings, and specialized oil separators.
- Precision Cylinder-Head Gaskets: Tailored specifically for post-machining applications on cylinder heads and engine blocks to ensure reliable seal integrity.
- Cost-Saving Liquid Repair (LiqRep): Two-component adhesive solutions that enable technicians to repair holes and cracks in plastic or metal surfaces, avoiding costly full-part replacements.
Elring Garage: A Centralized Hub for Knowledge & Training
Responding to the increasing technical complexity facing independent workshops, Elring highlighted its enhanced Elring Garage platform. Operating as a free, international knowledge hub, the ecosystem provides workshops with the technical expertise needed to handle complex diagnostics and repairs:
- Elring Academy: An interactive online training platform featuring step-by-step guides, application tutorials (e.g., proper selection and use of silicone sealing compounds), and professional certification upon course completion.
- Hands-On & Digital Media: A growing library of short technical videos on YouTube addressing common installation errors, complemented by live training roadshows and the mobile unit.
- Podcast Launch: The debut of “Elring Garage FM – Facts & Myths,” a monthly video podcast available on Spotify and YouTube where ElringKlinger product experts explore technical engine principles, debunk common repair myths, and discuss industry trends.
With a fresh brand design and updated logo, Elring reinforces ElringKlinger’s broader SHAPE30 Group strategy, shifting from a pure replacement parts manufacturer to an integrated, knowledge-driven partner for the global automotive aftermarket.
