Škoda Auto Volkswagen India Private Limited (SAVWIPL) has launched the Volkswagen brand in Sri Lanka in partnership with Continental Cars and Commercials Ltd, bringing two of its most popular models — the Taigun SUV and Virtus sedan — to the island market. Both vehicles are manufactured at SAVWIPL’s Chakan facility in Pune and are already exported to several markets globally as part of the company’s Make-in-India strategy.
The launch comes as Sri Lanka’s automotive market shows signs of recovery and growing interest in premium vehicles. For SAVWIPL, it also reinforces India’s role as a regional manufacturing and export hub for the Volkswagen Group.
As part of the launch, a new Volkswagen showroom has been inaugurated in Sri Jayewardenepura Kotte, one of Colombo’s most affluent residential areas. The facility spans 18,713 sq. ft. across nearly one acre and houses more than 20 service bays, offering customers a full 3S — Sales, Service, and Spares — experience under one roof.
Mr. Piyush Arora, Managing Director and CEO, Škoda Auto Volkswagen India Private Limited, said, “Sri Lanka is a market with strong automotive passion and a deep appreciation for quality engineering. Volkswagen’s entry in the country marks not just the expansion of our footprint, but our long-term strategy to leverage our scale, localisation and engineering capabilities to build sustainable growth beyond India. Our focus is to build trust through reliability, customer centricity, and a premium ownership experience backed by strong service support.”
Mr. Jan Bures, Executive Director, Sales, Marketing and Digital, Škoda Auto Volkswagen India Private Limited, said, “With the Taigun and Virtus, we are introducing two products that address clear customer preferences in Sri Lanka’s premium passenger vehicle market. This is not just about expanding our horizons in South Asia, but also about creating a solid foundation for sustainable growth over the long term.”
