Porsche India, part of Škoda Auto Volkswagen India Private Limited, has announced the appointment of Mr. Ashutosh Dixit as Brand Director, effective immediately.
Mr. Dixit brings over 28 years of experience in the automotive industry, including nearly two decades within the Volkswagen Group. His career spans leadership roles across India, China and Europe, with expertise in strategy, sales operations and brand development. Most recently, he served as Market Development Director at Porsche Middle East and Africa, where he played a key role in shaping initiatives for the Indian market.
He succeeds Mr. Manolito Vujicic, who has stepped down to pursue opportunities outside the Group. The company acknowledged Vujicic’s contribution to strengthening the brand’s presence in India.
Senior leadership at Porsche and SAVWIPL expressed confidence in Mr. Dixit’s ability to lead the next phase of growth. Dr. Manfred Bräunl, CEO of Porsche Middle East and Africa, said Mr. Dixit’s deep understanding of both the brand and the Indian market positions him well to drive future expansion.
Mr. Piyush Arora, MD and CEO of SAVWIPL, highlighted the importance of strengthening internal leadership, noting that Dixit’s familiarity with customers and market dynamics will support the brand’s continued progress.
