Maruti Suzuki India Limited has announced the inauguration of its 200th NEXA Studio outlet, marking another milestone in its mission to deliver a premium, personalised car-buying experience through its flagship NEXA retail channel. With this addition, the NEXA network now comprises more than 740 outlets across 530-plus cities, combining large NEXA showrooms with the compact, strategically located NEXA Studios.
Designed to bring the brand’s signature sophistication closer to customers beyond major metros, NEXA Studios cater to emerging aspirational buyers in semi-urban regions. Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said, “The rapid expansion of NEXA Studios demonstrates our commitment to make premium experiences accessible across India. We see strong demand from customers in smaller cities who seek an elevated car-buying journey. With support from our dealer partners, we aim to scale up to 600 NEXA Studio outlets by FY 2030-31.”
Launched in 2015, NEXA has grown into a key pillar of Maruti Suzuki’s retail strategy. In FY 2024-25, NEXA contributed over 5.4 lakh units — nearly 30% of the company’s domestic sales. The channel retails popular models including the Baleno, Fronx, Grand Vitara, XL6, Ignis, Jimny, Invicto and the eVITARA, and continues to play a pivotal role in shaping Maruti Suzuki’s premium brand identity.
