At ACMA Automechanika New Delhi 2026, Spark Minda is set to underline its growing ambitions in the automotive aftermarket, with a strong focus on product breadth, digital engagement and closer collaboration with channel partners. In a conversation with MOTORINDIA, Mr. Sunil Goel, CEO – Aftermarket Division, Spark Minda, highlighted that the company has built a sizeable aftermarket presence with a turnover nearing ₹700 crore and a portfolio spanning 11 product lines, including locks, wiring harnesses, instrument clusters, starter motors and alternators, filters, lubricants, wipers and friction products.
For Spark Minda, the show serves as a strategic platform to engage the full aftermarket ecosystem – from distributors and fleet owners to mechanics, institutional buyers and global partners. The company plans to showcase its latest products and technologies, alongside new product and service launches aimed at strengthening its value proposition in a competitive market.
A key highlight will be Spark Minda’s digital initiatives. Its Digispark app, available on iOS and Android, offers product catalogues, scheme information and is being developed to enable ordering capabilities. Combined with social media and WhatsApp outreach, these tools are designed to deepen connect with retailers, mechanics and end users.
Summing up the company’s approach, Goel noted, “We don’t just want to be seen as a product seller – we want to showcase how we are revolutionising the market with upcoming trends and technologies.” With a network of around 600 business partners in India and expanding global reach, Spark Minda enters ACMA Automechanika with clear intent – to grow visibility, build partnerships and align with evolving customer expectations.
