Jeep, the iconic SUV brand with an 85-year global legacy, has reaffirmed its long-term commitment to India and the broader Asia-Pacific region with the announcement of its ‘Strategic Plan Jeep 2.0’. The plan places India firmly at the centre of Jeep’s regional strategy, positioning the country as a manufacturing, engineering and export hub for future global products.
The renewed roadmap focuses on deep localisation, a refreshed and globally aligned product lineup, a stronger aftersales ecosystem, and an expanded export footprint. Jeep’s India operations continue to play a growing role within Stellantis, serving not just the domestic market but also contributing engineering and software capabilities to global programs.
“Jeep’s 85-year legacy is built on authenticity and adventure. Strategic Plan Jeep 2.0 lays out how we will sharpen our product strategy and strengthen the customer experience year after year. Success in India demands resilience and long-term commitment, and we are investing with that clarity to ensure Jeep remains a brand of pride and desirability,” said Mr. Shailesh Hazela, CEO & Managing Director, Stellantis India.
Six Pillars of Strategic Plan Jeep 2.0
Jeep’s future roadmap for India is built on six key pillars:
• India at the core of the Asia-Pacific strategy, with vehicles designed, developed and manufactured for domestic and global markets.
• A globally synergised and authentically Jeep product lineup, with new models planned from 2027 onwards and regular special-edition refreshes for India.
• Export leadership, with Compass, Meridian and Commander already shipped to markets such as Japan, Australia and New Zealand, and expansion planned into Africa and North America.
• Deep localisation, with targets of 90% localisation (up from 65–70%) to boost cost competitiveness and supply-chain resilience.
• A stronger Jeep community in India, with plans to build a 100,000-member ‘Jeepers’ fraternity through Jeep Clubs, Jeep Trails and Camp Jeep experiences.
• Enhanced ownership confidence through programs like Confidence 7, covering assured buyback, extended warranty, pre-maintenance packages and priority service.
Jeep currently has a presence in 70 cities with over 85 sales and service touchpoints, and the brand is evaluating further expansion to improve accessibility and service readiness across key markets.
The company describes 2025 as a “transitionary year” that still delivered strong brand momentum. The Limited-Edition Jeep Wrangler Willys 41 sold out within seven days, while the Grand Cherokee Anniversary Edition further strengthened Jeep’s heritage-driven appeal. With an owner community now over 1 lakh strong, Jeep says it is reinforcing its position as one of India’s most aspirational and enduring SUV brands.
Through Jeep 2.0, the company aims to combine its global heritage with India’s growing strategic importance, setting the stage for long-term, sustainable growth in one of the world’s most competitive SUV markets.
